Stores "Pyaterochka" a Moscow: adireshin, sa'o'i na aiki, da rangwamen da kuma kiran kasuwa

"Pyaterochka" ne daga cikin mafi recognizable kuma mafi girma cikin sharuddan yawa zuwa kiri brands a Rasha. Wannan kamfani, wanda ya fara hallara a kiri kasuwar a St. Petersburg, da ake rayayye ci gaba a Moscow da wasu birane Rasha. Daga cikin babban m abũbuwan amfãni - low farashin ga kaya, mai kyau matakin na sabis, a manyan sikelin-Gwargwadon jeri na kiri kantuna. "Pyaterochka" - wani m m, kuma mai yiwuwa franchisor.

Wannan iri nasa ne da gudanar X5, wanda ke da mallakar da dama sauran manyan harkokin kasuwanci a cikin kiri kansu, kuma yana da mafi kwarewa a kasuwannin kasashe masu tasowa ta amfani da daban-daban gabatarwa dabarun. Mene ne mafi sananne "Pyaterochka" tarihin asali game da kamfanin? Ta yaya za a iya familiarize kansu tare da dacewa lamba bayani daga shagunan, kazalika da rangwamen da kuma kiran kasuwa miƙa ta kamfanin?

Janar bayani game da hanyar sadarwa "Pyaterochka"

Sarkar Stores "Pyaterochka" (Moscow, St. Petersburg da kuma sauran manyan birane suna kunshe a cikin Gwargwadon gaban da iri) ne daya daga cikin shahararrun kamfanonin Sphere na Retail cinikayya. "Roundabout" wakilta fiye da 7 da dubu. Shops da X5 ne core kasuwanci na Holding mallakan cibiyar sadarwa. A rabo na kudaden shiga - game da 76% a cikin Game da kungiyar kamfanonin.

Cikin kewayon kayayyakin da cewa bayar da saye Stores "Pyaterochka" a Moscow da wasu birane, yana da game da 4,500 matsayi. A talakawan yanki na kantuna da cewa ana bayar da cibiyar sadarwa ne game da 394 sq. mita. Yana da amfani zama saba da muhimman bayanai game da gudanar X5, wanda mallaki "Pyaterochka".

Rike X5: da ƙaddamar da kiri, sarƙoƙi da iri gabatarwa

X5 Holding tã bayyana a cikin Rasha kasuwa a 2006. Amma da lokaci da cibiyar sadarwa "Pyaterochka" riga gudana. A farko kasuwanci iri, mallakar da kafa Game da kungiyar kamfanonin, ya "tsaka-tsaki."

A 1995 ya bude kantin sayar da farko na kiri cibiyar sadarwa a Moscow, a shekarar 1996 ya shiga cikin kasa da kasa kungiyar Abinci Business Forum.

cibiyar sadarwa "Pyaterochka" da aka kafa a 1999. A wannan yanayin, da farko kantin sayar karkashin Game da iri da aka bude a St. Petersburg. By farkon 2000, birnin yana da 17 Stores sabon rarraba cibiyar sadarwa.

Kamar yadda muka gani a cikin latsa, "Pyaterochka" ya zama daya daga cikin na farko brands tasowa a cikin discounter format, quite sabon ga Rasha kasuwar. Jigon da ya dace kasuwanci model ne amfani da 3 babbar m abũbuwan amfãni:

• hannu na gyara kasuwanci management kayayyakin more rayuwa;
• kafa] orewar samuwa tashoshi.
• samar da mafi sauri a takamaiman kiri kantuna.

Wannan tsarin yana da retailer da damar rage Gudanarwa halin kaka da kuma rage samuwa ta halin kaka. Duk da haka, a lokuta da dama da dacewa da zaɓin aka samu da rage kewayon kayayyakin a kwatanta da wani misali kantin kayan miya.

A sabon tallace-tallace ra'ayi samarwa da wadanda suka kafa na "Pyaterochka" ya zama, a sama da dukan, wani m kasuwannin game da biyu kantuna, madadin to mafi tsada Stores, kuma haka m da 'yan kasa. A cikin "Pyaterochka" da yawa iri m kayayyakin - kamar shayi da kuma kofi da aka sayar da ko da mai rahusa fiye da kasuwa. A general, da kasuwanci model na Retail sarkar bai unsa da amfani da high ribace-ribace a kan kayayyakin, ta haka ne tabbatar da m farashin.

Kamar yadda muka gani da manajoji na kamfani a wata hira da manema labarai, "Pyaterochka", a hannu daya, hawan keke Yammacin kwarewa a matsayin discounter, shi ya iya samar da wani fadi kewayon dukiya fiye da talakawan waje discounter. Musamman, sabo kayan da aka gabatar isasshe m a kan shelves. Wannan yanayin, kayatarwa da aka saboda da ƙayyadaddu mabukaci hali na Russia: idan da jama'a na kasashen turai suna saya a rumfarsa ta saida manyan kantunan a kan talakawan 1-2 sau a mako, da Rasha, saye - wani lokacin sau da yawa a rana.

"Pyaterochka" kamar yadda wani iri, tare da ikon bayar da kayayyakin a low farashin ta shahara a matsayin wani ciniki cibiyar sadarwa da isasshe babban matakin da sabis. Domin wannan dalili, da kamfani ya bullo da wani musamman ma'aikatan selection tsarin.

A nasara ci gaban da wani sabon iri da gudummawar da tattalin arziki halin da ake ciki a kasar - a farkon 2000s, sai ta fara inganta, da mabukaci bukatar ya zama mafi tsauri. A lokaci guda, a wani fairly tsada kudin kasashen waje, a wani m matsayi a cikin aiwatar da kiri kansu samu a lokuta da dama cikin gida kaya. Wannan ya bayar da gudunmawar, tare da Privacy Policy discounter tallace-tallace girma ƙarfafa muhimmancin dacewa kayayyakin da kuma ci gaban gida samar a Rasha.

A 2001, ya bayyana "Pyaterochka" Stores a Moscow. A 2003, da alama ma suka fara samar a kan tushen da wani kamfani - daga baya a cikin labarin mun yi la'akari da fasali na Game da affiliate shirye-shirye. A shekarar 2004, "Pyaterochka" Stores bude a Ukraine da kuma Kazakhstan. A shekarar 2005, da alama shiga IPO, bude wani listing a London Stock Exchange.

A shekara ta 2006, cibiyar sadarwa "Pyaterochka" da kuma "tsaka-tsaki" da aka hada zuwa wani Holding X5. By lokacin da mafi kantuna 600 karkashin Game da iri sunayen bude.

A shekarar 2007, "Pyaterochka" Stores aka bude a Nizhny Novgorod yankin. The iri fara inganta a Rasha yankuna. A 2010, da "Pyaterochka" ya bayyana a cikin Tambov yankin, a 2011 - in Karelia, a cikin Bryansk, Ivanovo da Smolensk yankuna. X5 yanzu rike da daya daga cikin mafi girma brands a kiri cinikayya na Rasha Federation.

Stores "Pyaterochka" a Moscow da wasu birane Rasha yi tsiwirwirinsu da mafi shahararsa. Duk da haka, suna da ban sha'awa ba kawai ga mai saye: da yawa 'yan kasuwa sukan fara kasuwanci a kan wani kamfani model samarwa X5. La'akari da fasali.

Development "Pyaterochka" iri: Franchising

Rike X5 magabatan ci gaba Franchising shirin, kamar yadda muka gani a sama, tun 2003. A daidai da zamani Concepts na gabatarwa da brands na ga wannan rukuni na kamfanoni, da dan kasuwa, wanda ya sanya hannu tare da X5 kamfani kwangila, samun damar cikin wani gajeren lokaci don fara kasuwanci tare da manyan turnovers. Babban amfani da wannan tsarin shi ne mai sayar da cinikayya ga wani mai kanti - hannu na da kyau-aiki model na kasuwanci management.

Saboda haka, "Pyaterochka" kamfani ya ba da wani dan kasuwa da damar:

• X5 taimaka da tuntuba a lokacin da suka fara kasuwanci.
• amfani da IT-gine daga cikin iri.
• amfani da tabbatar da tasiri marketing makirci, talla gabatarwa.
• amfani da sharar gida logistic kewaye.
• jirgin kasa sanda a daban-daban matsayi.

Wani muhimmin amfani na Franchising X5 - da damar ya dauki kayan da sayarwa. Har ila yau, ya kamata a lura shi ne cewa rike da kamfanin ba cajin da abokan for Franchising kamasho.

Sun fi mayar da godiya ga waɗanda abũbuwan amfãni, Stores "Pyaterochka" a Moscow da wasu birane Rasha aka buɗe don haka da kuzari. Kasuwa da damar da za su ci gaba da aiki da kyau-kafa juna, kazalika da yin amfani da kayayyakin albarkatun manyan brands zai maraba yiwuwa ga hadin gwiwa tare da kamfani. Kuma ba kawai da shi, amma, misali, da kuma ta co-zuba jari ko masu ba da bashi.

Daya daga cikin sananne nuances na dauke ciniki cibiyar sadarwa - rebranding. Bincika da fasali.

A ci gaba da cinikayya cibiyar sadarwa "Pyaterochka": rebranding

Manyan-sikelin sake saka alama na cibiyar sadarwa "Pyaterochka" da aka aiwatar a shekarar 2013. management manufofin da aka sabunta bayyanar da Stores, da iyaka da kuma inganta ingancin kaya sayar, kazalika da tabbatarwa. Kamar yadda wani ɓangare na sabon hanyoyin ci gaban da bude cibiyoyin sadarwa da Franchising sharuddan. An sabunta da kuma logo "Pyaterochka".

A canji a cikin ra'ayi na ci gaba da iri da aka hade da sabon yayi a kasuwa. Masu amfani da sun zama mafi wuya na Retail sarƙoƙi sun fara sa ran wani inganci sabis da samfurin range. A sakamakon da sake saka alama a cikin "Pyaterochka" ya bayyana more sabo kayayyakin, kumbura cikin kewayon ya'yan itace da kuma kayan lambu. A yankuna da dama, da rabo daga gida samar da kayayyaki ya karu a cinikin cibiyar sadarwa. Da yawa da hankali da aka biya don fadada kiri sarari "Pyaterochka".

Rebranding, bisa ga masana, kamfanin ma da ake bukata saboda high gasar. A birane inda kamfani ne rayayye fãta shimfiɗaɗɗa ayyukan wasu manyan ciniki da kamfanonin da za su iya bayar da abokan ciniki m farashin da kuma mai kyau sabis.

Jobs "Pyaterochka" Stores a Moscow ma ake bukata don yin shi mafi kyau: duka biyu la'ada al'amari, da kuma cikin sharuddan aiki al'amurra. A wannan za a iya ce da sauran garuruwa iri gaban. Ayuba a Moscow a "Pyaterochka" Stores iya zama wani m damar samun a cikin ciniki batu located in mun gwada kusa da gidan ma'aikatan - godiya ga wani babban-sikelin labarin kasa na kamfani. Hakika, da bukatun ga 'yan takara don wasu mukamai a "Pyaterochka" na iya zama quite high - daga lokacin na farko Stores a karkashin wannan alama, kamar yadda muka gani a sama, da Corporation aiwatar musamman daukar ma'aikata shirin.

Baya rebranding, dauke da tallace-tallace cibiyar sadarwa tabbatar gasa a cikin kasuwar ta miƙa abokan ciniki daban-daban rangwame shirye-shirye da kuma ayyuka da nufin kara abokin ciniki biyayya. Za mu yi nazarin su halaye a daki-daki.

Brand "Pyaterochka" a cikin kasuwar na Retail: kara abokin ciniki biyayya

Rangwamen a "Pyaterochka" Stores a Moscow da wasu birane Rasha, inda akwai wani iri, kazalika da hannun jari suna miƙa wa abokan ciniki akai-akai.

Daga cikin mafi mashahuri na ƙonawa ga dace da irin - da mataki da abin da mai saye ya dawo 0.5% na dukkan sayayya a cikin banki katin, idan an bayar da "Sberbank" a cikin tsarin na "gode." A dace adadin wani mutum ne mai suna zuwa ciyar a wani kiri kanti da ciwon da "Savings Bank" cinikayya yarjejeniya.

Wani abun lura shirin don jawo hankalin abokan ciniki daga "Pyaterochka" - da rangwame a cikin adadin 55 rubles da rajistan shiga. Wannan mataki da aka aiwatar a watan Afrilu 2016. Its ainihi ta'allaka ne da cewa mutum yin sayayya a cikin wani kantin sayar da "Pyaterochka" a cikin adadin 555 rubles da kuma sama, karbi musamman zamewa to tsabar kudi rajistan. A m sayayya, a mataki a lokacin da la'akari da hannun jari, da mutum a kan gabatar da zamewa samu wani rangwame a cikin adadin 55 rubles da 1 samu. A lokaci guda, duk da haka, ba shi yiwuwa biya don sayen kawai ta hanyar da jirgin ruwa ake ɗaukar kuma rangwamen da dama da ba taƙaita. Tsabar kudi su yadda ba ya yiwuwa. Bugu da kari, bayan gabatar da kowane zamewa aka kãma ta kashiya.

Ghar kayayyakin

Hakika, da wayoyi da kuma na gargajiya mataki a cikin "Pyaterochka" shop. Moscow da wasu birane a gaban iri ne halin da wani babban matakin da gasar a kiri kasuwar, don haka shopping networks da kullum gasa a bayar da saye da ƙananan farashin. Saboda kiyaye su a ƙasa-kasuwar bada shawarwari wuya, kamfanonin fi son ware wani kaso na cikin kewayon promotional kayayyakin - daya cewa sayar a wata rangwame a wani lokaci. Its darajar iya zama dubun dari.

Daga cikin muhimman abubuwan da za su iya tilasta mutum ya ziyarci shagon "Pyaterochka" - hannun jari a yau. Moscow, duk da cewa shi ne daya daga cikin mafi sauran ƙarfi kasuwanni, wani gari ne a cikin abin da mafi ƙasƙanci farashin - wani undeniable m amfani da wani iri samuwa a kasuwa kiri. Game da halin yanzu kiran kasuwa a kan wasu "Pyaterochka" kayayyakin sanar da mai saye a hanyoyi daban-daban - ta hanyar online kundayen, ta hanyar rarraba da buga kayan a Stores, ko ta hanyar abokin kungiyoyi.

Brand "Pyaterochka": aiki hours

M sa'o'i na aiki domin da mai saye batu na sayarwa - wani muhimmanci m amfani ga zamani iri a kasuwa kiri. Mutum tanadi na yau da kullum sayayya, yana da muhimmanci a san wanda aka located a kusa da gidansa shagon "Pyaterochka" aiki. Moscow - wani gari inda sayen aiki ta fara gwada da farkon kuma yana har sai da marigayi hours. Shi ne ba abin mamaki bane cewa a cikin babban birnin kasar na "Pyaterochka" Stores ne bude daga 8 zuwa 22 hours.

Muscovite, zai iya kamar haka ne lokacin da za a gudanar da sayar da kayan lambu kamar su aiki - idan, misali, ya aiki ranar farawa a 9, da kuma a karshen wani aiki rana, a wurin dake a cikin shagon "Pyaterochka" m ga shi. aiki (Moscow, a cikin wannan ma'ana, ba shakka, ba musamman birni) ne mai muhimmanci m amfani da iri, ba a kiri kasuwar, amma babu kasa gagarumin factor a jawo abokan ciniki da kantin sayar da ban sha'awa - ta labarin kasa. The location da wani musamman batu na sayarwa a yawan lokuta, ya zama key shawara game da bayyanar wani mutum sha'awar ziyarci wani musamman store.

Labarin kasa iri kantuna

Bari mu yi nazarin, inda ne "Pyaterochka" Stores a Moscow. Magance su, mu lura dace da daban-daban gundumomi na Rasha babban birnin kasar. Saboda haka, da ikon sayan a cikin "Pyaterochka" yana da mazaunan outlying yankunan Moscow. Alal misali, batu na sayarwa karkashin iri sunan karkashin shawara akwai a kan titi. Biruliovsky, 13 to 1. Idan muka magana game da arewa da babban birnin kasar -. Store "Pyaterochka" a Bibirevo akwai, a kan titi. Muranowski, 12. Strogino batu na sayarwa a cikin dacewa cibiyar sadarwa yana a ul. Tallinn, 26. Idan muka magana game da yankunan da babban birnin kasar, cewa suna located kusa da cibiyar, a shagon "Pyaterochka" yana da, misali, a gicciye-kasa yanki, a ul. Raskova 14.

Hakika, wannan shi ne kawai karamin sashi na Retail kantuna mallakar iri. Akwai shagunan da cewa suna located kusa da cibiyar, akwai wadanda suke dab da Moscow Zobe Road. M kantuna da biyu a harkokin kasuwanci da kuma a cikin barci yankunan babban birnin kasar. Muscovites iya sayan kayayyakin kai tsaye game da aiki, da kuma ba da nisa daga gidan.

Location of Stores "Pyaterochka" ne quite dace daga ra'ayi na shopping da mota, biyu cikin sharuddan kai amfani da Metro ko, misali, a kan bas. Saboda haka, zamu iya cewa da lists na Stores "Pyaterochka" a cikin tsarin na da manya-manyan-sikelin labarin kasa a Moscow. Magance ko wasu kantuna fiye da musamman za a iya samu ta hanyar shafin da kamfani ko da kiran kamfanin ta tuntuba.

Contact "Pyaterochka": Phones

Daidai inda ka kira? Abin lura shi ne cewa a gabatar ba a irin wannan babban zangon, kamar yadda da adiresoshin na shagunan "Pyaterochka" Stores lambobin waya. Moscow, Saint Petersburg, ko wani gari za a iya daukan ga wuri na musamman kantuna da nufin goyon bayan layi na kamfani ta hanyar guda Multi-line wayoyin da kuma free. Da mai saye iya kira "Pyaterochka" a kan + 7800555 55 05 da kuma tambaye barorinsa. Idan ya cancanta, da kira za a miƙa ka zuwa ga waɗanda suke na fasaha. The wayar line hukumomi iya kokarin gano, misali, inda ne mafi kusa da na yanzu wuri mai saye Stores "Pyaterochka" a Moscow, yadda za a samu a gare su da mota ko amfani da jama'a harkokin sufuri.

Ya kamata a lura da cewa nema bayanai za a iya gabatar da mutum, ba kawai game da shagunan a cikin babban birnin kasar, amma kuma a wasu Rasha birane.

summary

Don haka, mun yi nazarin bayanan game da] aya daga cikin shahararren masana'antar kasuwanci na {asar Rasha, irin na Pyaterochka. Awanni masu yawa na Stores (Moscow, ba shakka, yana da tsawon lokaci fiye da sauran biranen), wurin da aka ba da takamaiman ƙididdiga na kasuwa, musamman ma wurin da aka samo su a fili a kan hanyar sadarwar, a cikin kundin da aka ajiye ta wurin kantin sayar da, kuma idan ya cancanta, mai sayarwa zai buƙaci bayanin Wayar multichannel na kamfanin.

"Pyaterochka", kazalika da wata sanannun alamar sayarwa "Perekrestok", wani ɓangare ne na kamfanin X5. A cikin kasuwa na kasuwa, kamfanin yana tasowa ta amfani da hanyoyi daban-daban, ciki har da ƙididdigewa. A cikin tsarin ƙungiyoyi masu dacewa, masu cin kasuwa suna da damar da za su bunkasa kasuwanci ta hanyar yin shawarwari da albarkatun ababen hawa.

Alamar "Pyaterochka" tana samar da kwarewa ta hanyar shirye-shirye daban-daban don jawo hankalin masu sayarwa. Ana ba da kyauta a cikin kantin sayar da Pyaterochka a yau a Moscow da kuma wasu birane na Rasha ga abokan ciniki na kantunan akai-akai. Shafuka - wani kayan aiki mai mahimmanci don yin biyayya, kamfani ne ma sukan gudanar da shi. Bayani game da shirye-shiryen sayen samfur yana rarraba manajan manajan hanyoyi daban-daban. Mai saye zai iya ɗaukar kantin sayar da Pyaterochka a cikin Moscow ko wani gari a lokacin da sayen kayan kaya, amfani da albarkatun kan layi, wanda ke nuna bayani game da rangwamen kudi da kasuwa.

Bayanan yanayin kasancewar alamar yana da yawa. Idan muka yi magana game da Moscow, ana iya gano Stores na Stores a kusan kowane ɓangare na babban birnin.