A mafi tsada kamfanin a duniya - Apple, Google ko Microsoft?

Rapid ci gaba, riba da kuma total dukiya - a yau muna gabatar saman mafi tsada kamfanoni a duniya.

A cikin kasuwanci yanayi, mujallar Forbes yana dauke da iko edition, kwararru da suka ma'ana kimanta, gyara rubucen da kuma hambarar da na shahararren yan kasuwa da kuma hukumomi a duniya. A martaba ma hannu a daban-daban hukumomin, misali, BrandZ da Interbrand.

Forbes masana la'akari da wadannan Manuniya:

• riba.
• capitalization.
• kudaden shiga.
• da juz'i na dukiya.

BrandZ kowace shekara wakiltar mafi tsada kamfanoni a duniya bisa bayanai daga kwararru da kuma masu amfani da, gwada fiye da 23 dubu alamomi.

apple

Ko da kuwa da Agency, sallama a jerin, a saman biyar akwai guda kamfani. A saman martaba shekara biyu kiyaye Apple. A mafi tsada kamfanin synonymous tare da m fasahar da kyau kwarai zane a duniya. Da farko sirri kwamfuta Apple kafa Stiv Voznyak da Stiv Dzhobs halitta a cikin 70s. Bayan da sayar da dozin kofe na 'yan kasuwa gudanar a samu kudade da kuma a hukumance rajistar wani sabon kamfanin.

Har da farkon 2000s, Apple kayayyakin sun kasance sanannun a wallafa kasuwanci, ilimi da kuma gwamnatin sassa, duk da haka tartsatsi da bai samu. A halin da ake ciki canja da cika fuska a 2001 a lokacin da iPod bayyana a cikin kasuwar, kuma bayan shafe shekaru shida da kamfanin saki na farko iPhone touchscreen smartphone. A karshe kulla nasarar da kafa wani kwamfutar hannu kwamfuta. Godiya ga mai salo da kuma high-tech na'urori, Apple ya samu wani Littãfi riba a shekarar 2011 a karon farko ya zama shugaban rating daga cikin mafi tsada brands.

Google

A zahiri a kan dugadugansa na shugaban bi ta wani American kamfanin - Google Inc. Shahararren search engine asali ya wani aikin bincike da biyu digiri na biyu dalibai a Stanford University. Sergey Brin da Larri Peydzh halitta PageRank - mai fasahar da cewa kayyade munasaba na yanar.

A shekarar 1998, aka kafa kamfanin, da kuma babban tushen samun kudin shiga da aka talla dangantawa da search keywords. Brin da kuma Page hankali fadada ta hanyar saye da kananan kamfanoni da cewa sun sanya rare irin sanannun ayyuka, kamar Google Earth, YouTube, Google Voice, Gmail, Google Chrome da sauransu.

A cewar wasu wallafe, mafi tsada kamfanin a duniya - kawai Google. Shi ne mai gaskiya, a 2011, kafin isowar "apple" gasa. Yau, Brin da kuma Page abubuwa a matsayin masu bin sawun - su tsarin for Android ta hannu da na'urorin ba na baya zuwa iOS, amma Apple shi ne mai sadaukarwa ba sauki halaka.

Coca-Cola

Yana da wani kuskure to yi imani da cewa a cikin biyar daga cikin karfi wakilci na musamman ta high-tech kamfanonin. A da kyau cancanta uku wuri ne The Coca-Cola Company - mafi tsada kamfanin a duniya cewa samar m yanã shã. Shahararren soda bayyana a cikin 1886. Girke-girke by John Pemberton gabatar da abin sha a matsayin magani da cewa taimaka tare da cuta daga cikin juyayi tsarin. Babban sinadaran kasance Coca ganye da kuma Kola kwayoyi, na wurare masu zafi itace.

Daga shekara zuwa shekara da Saide daga sayar da shahararsa na Coca-Cola ya karu. Mun sha bayyana adawar wanda gardama game da illar da sabo Coca ganye da kuma hodar Iblis kunshe ne a cikin su. A girke-girke da aka canza, kuma akwai mutane da yawa kofe na soda, da kuma kamfanin ta management zo Grips tare da lawsuits. A ranar, da abin sha da aka wakilta, a fiye da 200 ƙasashe - Coca-Cola ne daya daga cikin mafi recognizable brands a duniya.

Microsoft

A karo na hudu wuri a cikin ranking ya sake kamfanin hade da duniya daga high fasaha. Microsoft, da rashin alheri, ba mafi tsada kamfanin a duniya - da shekaru goma, ta gudanar da kawai 'yan matakai daga nasara.

A hedkwatar, located in Redmond (Washington, USA), masana suna aiki a kan software sababbin abubuwa for PC da Xbox Consoles shahara. Microsoft kayayyakin an juya shi zuwa harsuna 45 da kuma sayar a 80 kasashen, da kuma Windows aiki tsarin, godiya ga Bill Gates da tawagar, ya zama ya fi na kowa software dandali a duniya.

McDonald ta

A karshe mu na "suna fadin" rating ne mafi tsada da kamfanin a duniya a fagen azumi abinci. Da farko gidan cin abinci Mac da Dick McDonald ta bude a 1940. Bayan shekaru 12 na sabis McDonald ta Rey Krok zama sha'awar a cikin ra'ayi, wanda ya samu dama ga 'yan'uwa a bude wani gidan cin abinci tare da wannan sunan, kuma abun ciki. Mallaka cibiyar sadarwa fara girma cikin sauri. A tsawon lokaci, Kroc sayi dukkan hakkokin da rajista da McDonald ta System, Inc. A kasuwa suka zo tare da kowa matsayin da ilimi na musamman tsarin.

McDonald ta, ba shakka, shi ne mafi shahara ma'aikata na "azumi abinci", amma wani lokacin har yanzu baya da fafatawa a gasa. Alal misali, tun 2010, a cikin yawan gidajen cin abinci da kamfanin ne na biyu kawai ga Subway cibiyar sadarwa. The most McDonald ta a Turai yana dauke da wani Moscow gidan cin abinci a kan Pushkin Square, bude a 1990. Yana da wani ma'aikata a 2008th ya karya wani Littãfi a cikin cibiyar sadarwa - miliyan 2.8 baƙi ..