Farashin Dabarun a Marketing

Domin samar da farashin dabarun a sayar da ka bukatar la'akari da mabukaci bukatar. Za ka iya zaɓi wani dabarun a kan matakin da farashin for sabon kayayyakin, "da talakawan kasuwar farashin", "cream-skimming" farashin "shigar azzakari cikin farji". Bisa ga digiri na farashin canje-canje a marketing vydelyayut ctpategii wadannan: "ctabilnye asali price," "ckolzyaschaya padayuschaya tsena", "poct pponikayuschey tseny". Po ctepeni bambance-bambance tovarov da potpebitelckih asali farashin ne da wadannan dabarun: "diffepentsiatsii asali farashin Na vzaimocvyazannye tovary", "farashin nuna bambanci", "tsenovyh Lines." Strategy na farashin a marketing ne domin sanin ka'idojin da samuwar sabon farashin sabon abubuwa.

"Skimming" ne da gaske ta wucin gadi karuwa a asali farashin. Ya burin - IT maksimizatsiya riba. Babban preimuschestvom wannan farashin dabarun a marketing yavlyaetsya da damar vozmestit Yana tafi hannu a sayar da raskhody for korotky lokaci da kuma vysvobodit kapital. Nedostatok strategii wannan shi ne, lalle da cewa ta fafatawa a gasa privlekaet vysokaya price, ba davaya yayin vremeni wannan kamfanin ya ƙarfafa a cikin kasuwar.

Strategiya "proniknoveniya farashin." Tushensa shi ne zanizhenie farashin kayayyakin masarufi. Ya marketingovoy nufa ne zahvat massovogo kasuwar. Preimuschestvom wannan strategii dauke rage privlekatelnosti kasuwar zuwa fafatawa a gasa, game da shi ba predpriyatiyu preimuschesvennoe zakrepleniya lokaci zuwa kasuwa. Nedostatkom shi da cewa akwai sereznaya problema farashin a sohranenii masu girma dabam akkupirovannogo kasuwar daga baya povysheniya.

A zuciya na strategii farashin a marketing, wanda ake kira "srednerynochnye farashin" ne vypysk novyh tovarov halin kaka sredneotraslevoy. Marketingovoy manufa shi ne ispolzovanie ne riga yanzu polozheniya Preimuschestvo - spokoynaya konkurentnaya halin da ake ciki. A nedostatkom - trudnaya identifikatsiya kaya.

2. Change The STRATEGII farashin. Bayan deystviya pervonachalnyh farashin a wani lokaci, akwai neobhodimost su izmenenii, saboda izmeneniem kasuwar yanayi ko ga sauran dalilai.

A amfani da "barga farashin" dabarun ne mun gwada da babban riba., Amma da Rashin kyaunta shine cewa tabbatacciya dole ne ko da yaushe suna da wani ajiye, idan akwai bukatar su iya rage ta halin kaka har zuwa yiwu a lokaci guda kokarin kula da data kasance matakin na quality.

Ma'ana "motsi fadowa farashin" dabarun ne a hankali a hankali dakushe farashin bayan da farko zabi sashi ne cika. Its amfani ne da dabarun da kudi na saye da mun gwada low matakin na samun kudin shiga da kuma sakamako na wannan ne don kara girman da tallace-tallace da m iya cimma lokaci-tushen fadada da tallace-tallace kasuwar .

Marketing dabarun da manufar "girma shigar azzakari cikin farji rates" ne da yin amfani da wani riga data kasance halin da ake ciki, a wasu kalmomin da adana riga cimma kasuwar rabo. A hasara ne da wahala daga kiwon farashin bayan ragewan.

3. dabarun farashin bambantawa. Bambance mahara farashin dabaru, wadda ake bisa yin amfani da cinikayya da kuma mabukaci differentiations matsayin tushen yanke shawara: Dabarun farashin discriminating a kan related kayayyakin, farashin nuna bambanci da kuma farashin Lines

A dabarun mayar da hankali marketing. Its ainihi shi ne su mayar da hankali da dukan albarkatun da kuma sayar da kokarin da kamfanin suna da hannu a daya kasuwar. dabzar marketing kamfanoni da 'yan albarkatun dabarun sa ya yiwu a samu nasarar da babban kamfanoni don samun musamman kasuwanni. Duk da haka, idan kamfanin yana amfani da wannan hanya, shi zai fara zuwa dogara nauyi a kan ta da karfi kashi a game da m events shi zai iya cika fuska worsen da halin da ake ciki na kamfanin.

Saboda haka muka yi karatu da farashin dabarun a marketing, mayar da hankali marketing dabarun, haka ma, saba da Kalmar "marketing dabarun da dabara."