Marketing shirin

Marketing a wani masana'antu shuka rufe al'amurran da suka shafi cewa suna da alaka da kasuwa bincike, marketing shiryawa, da gabatarwar sabon kayayyakin, da rarraba gama kayayyakin, marketing sadarwa, farashin kayayyaki, kazalika da kungiyar, management da kuma kula da dukkan wadannan funktsiy.Odnim daga cikin manyan batutuwan da suka shafi kasuwanci da aka yi a marketing shirin cewa ba ka damar daidaita duk samar da ayyukan don inganta da kuma bunkasa tattalin arziki dawo - wannan shi ne jigon da kuma bukatar s aiwatar da plana.Marketingovy shirin ya hada da wadannan matakai:

- bincike na halin da ake ciki.

- saitin a raga da kuma sayar da manufofin.

- ci gaban da dabarun.

- ci gaban da wani shirin.

- tabbatar da dalilin da tunani da maki.

Bari mu bincika kowane mataki podrobnee.Snachala zama dole don gudanar da wani bincike na halin da ake ciki. Menene ya so? Kamar yadda mai mulkin, dole ne ka farko fayyace yanzu marketing halin da ake ciki. Yana shirin da developer ya bayyana halin da kayayyakin masana'antu da kamfanonin a kasuwa. Babban abu a wannan mataki - ya zama haƙiƙa. Wannan sashe ya hada da ba wai kawai bayanai game da samfurin na wani masana'antu, amma kuma game da fafatawa a gasa, matsayin su, su samfurin, kuma ma ya bayyana da ya fi muhimmanci trends shafi 'yan wasan a kan rynke.Dalee kamata gudanar SWOT-bincike, a cikin abin da ya zama dole a yi la'akari da karfi da kuma kasawan da samfurin gefen kazalika da waje da dama da kuma barazana. To, a lõkacin da nazarin halin da ake ciki shi ne dole a taba main manufofin da sha'anin da kuma masana'antu samar matsaloli. Yana bayyana a nan duk abin da alaka da samar da kayayyakin: abin da ayyuka da wani masana'antu ya kafa kansa a samar, ko na zama matsaloli a wannan batun, da kuma t.p.Vtoroy wani muhimmin kashi na marketing shirin da ake kira "The raga da kuma sayar da manufofin." Babu shakka cewa suna m, tun da matsala - a ci gaba da raga. Yawancin lokaci, shi ne burin wani abu general, ba sosai musamman, misali, wata karuwa a kasuwar rabo ga wani yawan. Amma matsalar, a maimakon haka, ya zama a matsayin na musamman kamar yadda zai yiwu: cewa ya kamata sa kasuwanci da sha'anin tabbatar da cewa wannan kasuwar rabo vyrosla.Marketingovy shirin ya hada da wani iri-iri da dabarun, wanda shi ne na uku mataki na nasa. Wannan sigar musamman muhimmanci, wanda sun fi mayar da kayyade nasara ko rashin cin nasara da samfurin a nan gaba. Akwai ma ba ta saukarwa:

- wajibi ne a ayyana manufa kasuwar ;

- a gudanar da wani asali sakawa.

- samar da farashin siyasa.

- wajen samar da wata rarraba dabarun (samfurin rarraba).

- Don samar da sadarwa dabarun.

Wadannan ci gaban da dabarun kasuwanci shirin ya zama elaborated bayanin mataki da tsare-tsaren (na hudu mataki). Wannan sakin layi - mai ma'ana ci gaba da raya iri da dabarun, kamar yadda aka bayyana a nan (cikin sharuddan) duk ayyukan da ya yi niyyar dauka masana'antu. A shirin paints hanya zai zama embodiment na dabarun, a lõkacin da kuma abin da za a yi, wanda zai yi da t.p.Lyuboy marketing shirin dole ne kawo karshen aya "Control". Wannan ƙayyade babban sakamako, wanda masana'antu kamata kai a kan lokaci. Yana da ga wadannan Figures wakilan masana'antu da kamfanonin za su sarrafa halin yanzu da kuma shirya hari da kuma, idan ya cancanta, yin korrektirovki.Marketing wani masana'antu shuka ba a iyakance ga ci gaban kasuwanci shirin, kawai sabanin haka, tun lokacin da aka kõma sama da fun fara - ta aiwatar, ganin .

Ya bayyana matakai na bunkasa kasuwanci shirin zai zama m ba kawai ga masana'antu Enterprises, amma kuma ga wani kasuwanci mahaluži ba tsunduma a samar da dukiya - cinikayya, samar da ayyuka, aiki.