Me "TsentrObuv" rufe shaguna a Rasha? Me rufe "TsentrObuv" a Moscow, Tomsk, Yekaterinburg?

Back a 2015-2016 gg. da yawa buyers sun damu cewa tattalin arzikin category takalma kasuwa ya zama neuklonchivo raguwa. Mafi muhimmanci ma, mu yan'uwanmu 'yan ƙasa da abin ya shafa ta tambaya: "Me" TsentrObuv "rufe shaguna a Rasha?" A wannan labarin, za mu yi kokarin ba da wani cikakken m amsar.

"TsentrObuv": taƙaitaccen bayyani

Saboda haka, saboda abin da ke haka babban amfani a cikin ciniki kamfanin? "TsentrObuv" yana dauke da most a Rasha cibiyar sadarwa na tallace-tallace na takalma da na'urorin haɗi. A Corporation aiki a karkashin biyu brands - Centro da kuma "TsentrObuv". Kamar yadda na aikin data, shi ne rajista a Plazia Consulting Ltd, located in Cyprus, wanda ke da mallakar 99.9% na hannun jari. Ya kamata a lura da cewa masu hannun jeri 'TsentrObuv "ne ma Russia - Dmitry Svetlov da Anatoly Gurevich. Wadannan 'yan asalin mallaki 0.06% da kuma 0,14% bi da bi Securities.

Kamfanin da aka bude a 1992. A shekarar 2011, shi fadada 598 Stores "TsentrObuv" Centro da 148 da maki. Suka kawo masu da shekara-shekara riba na 30 biliyan rubles. A tashi zuwa 1200 a 2013. A total number of kamfanoni ofisoshin a cikin ƙasa na Rasha Federation.

Amma nan gaba kamfanoni albashi, a ganiya nasararsa - a 2014, sun lissafta ga 34,1 biliyan rubles. Ribar da za a iya kira 146,8 miliyan rubles. 95% na Stores kai tsaye zuwa ga kamfanin bada kwatance, kuma 5% da aka mallakar kamfani kambun.

"TsentrObuv" ya zama fi so na Russia saboda daya sosai m factor: cibiyar sadarwa na ta shagunan da aka gabatar da wani arziki tsari na m takalma a cikin ruhun da sosai latest fashion yayi, amma a lokaci guda kuma ya dace ingancin farashin. Low cost saboda gaskiyar cewa shigo da kayayyakin a Rasha ya faru a kan "m" da "black" makircinsu cewa rage halin kaka da kwastan. Amma me ya sa rufe "TsentrObuv"?

Crisis, matsaloli da gunaguni

Kamar sauran kamfanoni, wanda ribar dogara ne a kan rabo na dollar kan ruble, da "TsentrObuv 'matsaloli fara riga a cikin wannan shekara ta 2014. Da farko, wannan ya nufi da cewa kamfani ba iya cikakken yi ta babban aiki: "juya" ga giant jũya zuwa shigar da IPO (na farko jama'a sayar da hannun jari), don gane su Securities da kuma fita daga kasuwanci.

Me rufe "TsentrObuv" a Moscow, St. Petersburg da kuma sauran birane? Babban dalilin ne ya wuce kima basusuka na kamfanin, wanda ya tada farashin a kan ta low-sa kayayyakin. Wannan ne da gaske "yanke" na roko - a Centro da dama ga wani cute, yayi, amma cheap takalma. A matsayin sakamako - a irin bukatar rage ta 20% (2015) da kuma cikin sharuddan kudi - 10% (0.55 tiriliyan rubles). A "TsentrObuv" kafa bashinta Sin masana'antun, da Rasha gidan haya, da matsaloli a kwastan. A sakamakon haka shi da "nadawa" maki daga sale.

Saboda haka, mafi girma sayarwa daga takalma a Rasha shi ne a cikin 2014-2015 shekaru. a kan gab da fatarar. Daga farkon zamanin 2015 da ta kwangila da kuma gidan haya samu 160 da'awar for a total na 230 da miliyan Rasha rubles, ciki har da a gaban "Savings Bank" VTB Bank "Gazprombank". Shi ya sa ya bayyana dalilin da ya sa rufe "TsentrObuv" a Yekaterinburg, Moscow, Tomsk , da kuma sauran garuruwa. Ga misali wasu adadin lawsuits:

• ta Itella sarrafawa: 24 miliyan rubles.
• daga "Moscow Credit Bank" da "Santorini": 4.090.000 rubles.
• daga "Ryazan Shopping Mall Ltd.": 5 miliyan.
• daga cibiyar sadarwa "The Island": 3 miliyan rubles, da dai sauransu

A cewar "walƙiya-Interfax", dukan adadin bashin takalma kamfani kyakkyawan wuce biliyan 25 rubles, wadda tsawon lokaci - 15.3 biliyan rubles, yayin da gajere -. 10.1 biliyan rubles. A May 2016 a game da masu Centro da kuma "TsentrObuv" wani laifi harka a karkashin Art. 159, abu 1 daga cikin manyan laifuka Code. Su ake zargi da zamba a cikin lamuntawa yanayi.

A wannan halin da ake ciki, babu sa'a, ba daya ne kawai "TsentrObuv". A dangane da bara, a 2015 jimlar yawan tallace-tallace na tufafi da takalma rage ta 42%. Cash masu sayarwa asarar amounted zuwa 523,4 tiriliyan rubles (19% na al'ada yawa).

Me rufe "TsentrObuv": statistics

Domin janar bayani, a 2015, "TsentrObuv" ya rufe 250 ta kantuna a Rasha Federation da farko kwata na 2016 - game da 100. A St. Petersburg, akwai uku Stores daga 33 a Chelyabinsk - takwas a Omsk da kuma rufe 6 Stores da dai sauransu. Duk da haka, ko da bayan haka, kamfani ya zauna da shugaban a kan Rasha takalma kasuwa.

Ko da yake wakilan da "TsentrObuv" ce cewa ƙulli daga kiri kantuna - wucin gadi sabon abu, a cikin wannan wuya a yi ĩmãni. Kamar yadda aka kiyasta na sayarwa a wannan yanki? farashin shigo da takalma a sau da rikicin ya karu da 20-25%. Wannan yana nufin cewa ko da mafi arha biyu daga rawa takalma daga Centro wuya wani lokaci za kudin 299 rubles - kamar yadda a cikin tsohon kwana.

A halin da ake ciki a kasashen waje

Da yake jawabi game da dalilin da ya sa rufe "TsentrObuv" a Rasha, ba za mu iya manta da arziki na kamfanin harkokin kuma a wasu ƙasashe. A shirye-shiryen da mai zuwa jama'a sayar da hannun jari ga masu hukumomi sun kafa su da maki kuma a dama sauran jihohi. Amma babu inda "TsentrObuv" bai kasance nasara, daidai da Rasha. M Stores saboda rashin bukatar, a rufe a cikin 'yan shekaru. A Poland, "TsentrObuv" kuka da kansa game da $ miliyan 170 a kan wani gangamin "gabatarwa" na Stores.

Har kwanan nan, fiye ko žasa iya hakuri, abubuwa sun kasance kawai a cikin tsohon Tarayyar jamhuriyar - Ukraine. A cikin wannan kasar, da ci gaba da cibiyar sadarwa a shekarar 2011, kamfanin da aka tsunduma cikin wani irin "Treydshuz". Amma da rikicin ya kuma tabo Ukrainian kashi na takalma kasuwar - bukatar kayayyakin rage ta 30-50%, yayin da yawan Stores "TsentrObuv" a sakamakon, rage daga 150 (2015) da kuma 100 (2016)

The hukuma management martani

The tambaya "Me rufe" TsentrObuv "a Tomsk, Yekaterinburg, Novosibirsk, Moscow da wasu birane?" Corporation da wakilan amsa da cewa wannan tsari da aka alaka da habarta ingantawa na rarraba cibiyar sadarwa. Su kullum nazarin riba na ofisoshin da kuma rufe mafi marasa amfani baki ɗaya.

A halin da ake ciki sosai da masu kada ka ji mummunan wa kansu - da dama daga cikin rufaffiyar Rasha Stores ne negligible ga su cibiyar sadarwa. The bashi zuwa gidan haya "TsentrObuv" dora alhakin baya - da masu kiri sarari a cikin wani rikicin muhimmanci karu da kudin na haya.

Yanzu kuma kintace

kintace masana game da sananne fatarar "TsentrObuv" ba shi barata. Retail kantuna kamfani, albeit zuwa karami har, wannan aiki a cikin wani yawan Rasha birane. A rikicin a cikin takalma kasuwar ya ta wucin gadi sabon abu.

A cikin kasuwar na cheap takalma daga Centro yana da wani sabon tsanani gasa - Kari ciniki cibiyar sadarwa. Duk da haka, da masu 'TsentrObuv "da bai yi imani da cewa wannan kamfanin zai wuce su bisa ga yawan Stores, kuma samfurin kasancewa.

Me rufe "TsentrObuv" a cikin gari? Wannan tushe ne daga rikicin tabbatar, kuma tare da shi da karuwa a cikin kudin na shigo da takalma, wanda ya sa aka rage a bukatar. A sakamakon - kamfanin ya bashi, ya tilasta ta dot zuwa liquidate ta Stores.