Rarraba samarwa a matsayin hanyar inganta yadda ya dace da business aiki

A matsayin hanyar inganta samun nasarar harkokin kasuwanci da ayyukan a kasa da kuma duniya kasuwanni, diversification na samar da ya dade da aka daukarsa a matsayin daya daga cikin mafi m, sabili da haka - na kowa. A mafi janar sharuddan, diversification na samar da wani takamaiman kuma m dabarun da kuma ayyuka da suka shafi muhimman canje-canje a key kasuwanci sigogi da samfurin profiling m. Matsayin mai mulkin, da aiwatar da wannan dabarun, kamfanin ya ki ya sa hannu ko baya ayyuka da kuma motsa zuwa wani tushen sabon nau'in kayayyaki samar. Babban dalilin diversification, matsayin mai mulkin, tsaye da so su motsa daga wuce kima dogara a kan wani guda samfurin kasuwar da kuma reorient cikin ayyukan da kamfanin zuwa wasu, mafi alamar kasuwanni.

Domin gida dalilai na diversification za a iya gani stagnating jihar na gargajiya kasuwar, inda kamfanin ne ba, da marmarin samun ƙarin kudi amfanin da kuma fifiko, da sha'awar don rage barazana daga daban-daban kasada tasowa daga tattalin arziki da ayyukan kamfanin.

Rarraba samar, kamar yadda mai mulkin, ta dogara ne a kan ganin wasu daga cikin hanyar al'amura - dabaru, a cikin abin da ake so canji da kuma aiwatar. Mafi na kowa karfe a zamani yi wadannan uku dabarun:

1. The dabarun tsakiya diversification ko kamar yadda shi ne ake kira -kontsentricheskoy, ya shafi yin amfani da damar riga kafa harkokin kasuwanci fadada kamfanin ya girma damar. Yawanci, wannan dabarun ya shafi fadada samar da ci gaba da samar da sabon marketable kayayyakin, da arziki sabbin ayyuka, da kuma ayyuka.

2. A kwance diversification dabarun da aka aiwatar ta hanyar ci gaban da tushen sabon kayayyakin da yayi da shi ga kasuwar don maye gurbin tsohon. Tare da wannan dabarun da lissafi ne da cewa sabon kayayyakin za a ƙone su da wannan abokin ciniki, domin wannan dalili, a irin wannan labari, diversification, samar da cikakken kima na kasuwanci na mabukaci kasuwar da ta kwatanta da yiwuwa na da sigogi na kamfanin.

3. A jigon da diversification dabarun, mai lakabin conglomerate, shi ne zahirin fadada samar iya aiki, da farko saboda da albarkatun da sha'anin cewa ba kai tsaye alaka da samar da ayyukan da tsari. Wannan shi ne mafi hadaddun embodiment diversification, wanda na bukatar ƙarin kudi albarkatun ko zuba jari, m talla da kuma sayar da ayyuka da kuma sosai m ma'aikata.

Wasu kafofin, kamar yadda mai zaman kanta dabarun rarraba hadarin diversification dauke. Wannan diversification na samar da ya shafi cikin redistribution na kamfanin na dukiya a daban-daban kudi cibiyoyin da kuma mayar da wadannan kadarori a cikin wani iri-iri na kudi kida.

A mafi daukan hankali da kuma kusan a littafi misalin nasara aiwatar da diversification dabarun, manufar da aka aiwatar a cikin 90s na karshe karni, da Finnish kamfanin Nokia, wanda ya fitar da kayayyaki bayan gida takarda. Kuma yayin da babban mabukaci da kamfanin ya kayayyakin da aka Tarayyar Soviet. Da zarar da matsalolin tattalin a cikin Tarayyar Soviet ya fara girma, Nokia management yanke shawarar reorient da samar iya aiki da kamfanin ya samar da wayoyin hannu. A nasara siyasa na kamfanin, m diversification dabarun da yarda Nokia dauki a kan mobile sadarwa kasuwar jagorancin matsayi da kuma zauna gaba na baya shugabannin kasuwar - da kamfani Ericsson da kuma Motorola.