Iri alamun kasuwanci: duk sukayi fassara

Alamar kasuwanci - daya daga cikin mafi muhimmanci Concepts a marketing, wanda yana da mafi fasali. Rabensu na alamun kasuwanci 'yan: a nau'i na magana, da dama daga ikon mallakar form. Dole ne mu manta cewa alamar kasuwanci - wani ɓangare na wani ya fi girma Concepts - kamfanoni ainihi.

Ra'ayi da kuma iri daban-daban na kasuwanci

Alamar kasuwanci ce, cinikayya lamba (sauran sunan - cinikayya mark) - a rajista nadi hali hade da haruffa ko lambobi, samfurin image, tsara don bambance shi, to kawo bayanai game da manufacturer.

Wannan hanya na individualization manufacturer rajista da dacewa da hukumomin} asar na Rasha Federation da kuma sauran ƙasashe. Ya unshi m hakkin ya yi amfani da zabi harafin da su doka kariya. A karshen ne samuwa a fiye da 160 ƙasashe, wanda 90 - a matakin dokokin.

A kasarmu, duk bukãtõci na kasuwanci suna da kariya ta doka "A alamun kasuwanci, Service Marks da Appellations na Origin" (1992).

Bugu da kari, cinikayya alamomin ana kiyaye shi ta da wadannan ayyukan:

• A Paris Yarjejeniyar na 1883
• Madrid Yarjejeniyar kasa da kasa kan Rijistar na iri sunan (1981).
• don rajista wata sana'a lamba yarjejeniya (1973).

Alamar kasuwanci - aiki

Iri alamar kasuwanci ayyuka za a iya takaitashi a matsayin haka:

1. Wannan shi ne shaida daga cikin babban matakin samfurin quality.
2. A gaban irin wannan alama haifar saye amincewa a cikin samfurin saboda da kyau suna daga cikin manufacturer.
3. Wannan ne kafuwar kan wanda gabatarwa da kuma talla (kafin daga kowanc irin alamun kasuwanci, ba shakka, dole kansu zama lafiya propiarit).

An yi imani da cewa kayan da sayar karkashin iri sunan, saya a 15-25% mafi kusantar fiye da White Label. Bayan haka, alamar kasuwanci alamar ne sau da yawa wani muhimmanci abu da ikon mallakar - Coca-Cola alamar darajar wuce, a kan aikace-aikacen da shi daga cikin kamfani, $ 3 billion.

Nau'in koma zuwa alama

Wata ƙungiya cewa characterizes alamar kasuwanci, ne irin ta nadi. A total akwai hudu:

1. Alamar kasuwanci ce. Yana hada wata alama ce, mai nadi rarrabe launi ko a hade daga gare ta, da jawo.
2. Brand sunan. Ya kunshi abbreviations, kalmomin, phrases, haruffa - duk da cewa za ka iya ce.
3. Shopping image - individualized iri kamfani.
4. Alamar kasuwanci ce - duk na sama, kare hakkokin da kuma doka. A karshen da aka denoted da wasika R a cikin da'irar.

Nau'in irin akayi haruffa

Kowane irin alamun kasuwanci da sabis alamomi iya raba a cikin wadannan nau'o'i:

1. Game da competences ikon mallakar: mutum da kuma hadin gwiwa.
2. A cikin aikin: samfurin, samfurin Lines.
3. A nau'i na magana: juz'i, sauti, a hade, fi'ili, hoto.

The mafi ban sha'awa ga la'akari da zai zama na karshe.

Nau'in irin magana

Iri alamun kasuwanci a cikin nau'i na magana ne zuwa kashi da dama Categories:

1. Word - magana sunayen da taken. Mafi na kowa category, hada da duka kowa kalmomi kuma neologisms. Alal misali, "VKontakte", "Yau da kullum", "Twix", iPhone, Windows. Ko: "Gillette mafi kyau wani mutum." "Akwai wani ra'ayin - akwai Ikea," da dai sauransu ...
2. Graphic - musamman da kuma tunawa da hotuna na mutane, da dabbobi, m alamomin, Lines, siffofi - isharori da tambura. Wadannan sun hada da icons "Adidas", "APL", "Lacoste", "Facebook", layukan dogo, da dai sauransu D.
3. Bulk. Ne m nau'in. Yana Zagayawar ko dai da samfurin kanta ko ta marufi. Irin wannan zane ko hoto kada ta kasance Schematic, to mayar da hankali a kan takamaiman dalili na dukiya ko dukiya. .. Ga misali, a littafi na hoto, wayar hannu, jita-jita, injin tsabtace, da dai sauransu The uku-girma lamba ya kamata a kasaftawa duk wani muhimmi ne kawai sai ya wakiltar samfurin fasali: McDonald ta wawa, dabba Wimm-Bill-Dann Brends da dai sauransu ...
4. Sound. Wannan shi ne wani ɓangare na wani song ko wani sauti cewa characterizes wannan kamfanin. Yana da matukar m biyu a sauti talla da kuma a kafofin watsa labarai - wannan ne ake kira a jingle karin waƙa. Sau da yawa da shi sung iri sunan ko slogan na kamfanin, misali: "Gallina Blanca, glug-glug, glug-glug" "Mm-m, Danone." Wannan kuma ya hada da tashar ta kira alamar da takamaiman watsa shirye-shiryen, tune don maraba ko bankwana fantsama allo TV.
5. Hada hada nau'i nau'i na rarrabuwa taken da image, logo kuma sauti.
6. Olfactory. Wannan shi ne mafi m da kuma sabon abu iri na kasuwanci. Wakilci kamshi, yawanci yana da wani dangane da samfurin. Rijistar kamfanoni alama ce da wuya - kana bukatar wani cikakken bayanin irin kamshi, ta sinadaran dabara, da canja wurin da "bouquet" na ta bijiro da batun kafa mutum kamshi. A kasarmu, wadannan m alamomi suna wuya wakilta.

Dabam, akwai misalai na turare alamomi na dukiya:

• vanilla da lavender - stationery.
• wari na freshly yanke ciyawa - tanis bukukuwa.
• Pink turare - mota tayoyin.
• m wari da karfi giya - darts darts.
• lemun tsami ciyawa - SPA-gyaran gashi, da dai sauransu ...

Wannan mas'ala ta style of m

Iri alamar kasuwanci ne wani muhimmanci na duniya ra'ayi - kamfanin style. Corporate Identity - a sa na hanyoyi daban-daban da kuma hanyoyi na gabatar da kayayyakin cewa wakilci latest cikin uniform iri da kuma kammala. Wannan ra'ayi ya zo ɗaya tare a ƙarƙashin wani:

• alamar kasuwanci ce;
• mallakar tajirai typeface .
• mutum hade da launuka.
• logo.
• Corporate naúrar - a hade da sunan, logo ne guda daya, wani Bayani rubutu.
• uniform m kamfanin - layout na rubutu da kuma images, format, da dai sauransu ...

Alamar kasuwanci ce, a gaskiya, shine "fuska" na kamfanin, musamman, kare daga kwashe da plagiarism. Ya zabi - mai girma da yawa.