John Sculley: bayan fage na nasarar Steve Jobs

Dzhon Skalli - wani tsohon shugaban kasar Pepsico - ofishin ya dauki matsayin Shugaba na Apple a 1983.

An haife shi a shekara ta 1939 a wani iyali lauya, ya karbi ilmi a filin gine-gine da zane, sa'an nan Business Administration. Aiki a kamfanin na Pepsico ya gaske walƙiya azumi: da shekaru 30, ya yi aiki a matsayin mataimakin shugaban kasar.

№1 dan takarar shugaban kasa

Lokacin da Apple da ake bukata a dogara shugaban, baba misali da ci gaba a fagen marketing sanya shi a mafi m dan takarar. Scully, kamar Jobs, ya mai workaholic da wani perfectionist. A cikin matasa, ya samu nasarar shawo kan stuttering. Amma shi bai isa - ya zama wani m orator, a cikin matasa, ya halarci wasan kwaikwayo da kuma horar da a gida, kwashe style of wasanni ta 'yan wasan kwaikwayo.

Tare da daya daga cikin mafi m ayyukan a cikin tarihi na kasuwanci da kuma talla, da ake kira Pepsi Challenge shi ma John Sculley. "Pepsi" (kasuwan Amurka ya m a cikin magabaci na ta kayayyakin) aka kwatanta ta da "Coca-Cola" buyers ɗimuwa. Abin sha'awa, shi da kansa da shan kashi a cikin gwaji ba daidai ba ne.

Farawa a cikin Apple

Apple Shugaba post a 1981 aka shagaltar da Maykom Markkuloy - na farko zuba jari a cikin kamfanin, a lokacin da suka kashe a sabon ci gaba na 250 dala dubu. Mike bai shirya zauna a wannan wuri na dogon lokaci, alamar matarsa ta yi aiki a can domin ba fiye da shekaru uku. Duk da haka, shi fatan cewa, ta hanyar da lokaci Stiv Dzhobs zai saya mafi girma alamu na hali, ba shakka, amma a banza. Saboda haka Markkula aka tsanani ruxani search for shugaban for Apple.

A wani lokaci a lokacin da Scully aka fara gayyatar Apple, shi ne quite m yanayi rinjaye - bayan Jobs, da ciwon fun, buga kashe juna ƙungiyoyin kamfanin, juya shi a cikin wani wuri na m fadace-fadace. Duk da wannan, shugaban Pepsico ba boye sha'awa biyu ta Jobs da brainchild. Daga farkon, Stiv Dzhobs gan tsakanin kansa da kuma Scully da yawa da na kowa, kuma a shekarar 1983 ya miƙa shi da post na shugaban kasar. Almara tambaya na da Yahaya, ko Sculley faruwa har zuwa karshen rayuwar su sayar da soda, ƙaho sai.

Daga baya ya juya waje cewa su kama shi gaba daya kawayeniya, amma labartawa ne, Sculley kuma Jobs in asar, sai murna daga sadarwa da juna da kuma musayar m ideas.

Jobs kuma Sculley: bambance-bambance

A tsawon lokaci, Dzhon Skalli da Stiv Dzhobs fara gane more kuma mafi saba wa juna. Domin Jobs ya zama a bayyane yake bambance-bambance tsakanin su. Scully nace cewa kudin na farko Macintosh aka karu da $ 500, tare da wanda Jobs aka fundamentally saba. A lokaci guda, kamfanin shiga wani lokaci na zurfin rikicin ya fara fadowa tallace-tallace da kuma sabon kayayyakin da aka peculiar zuwa yawan shortcomings.

Manufar Scully, sabanin Jobs, aka moriyar kamar yadda zai yiwu da tasiri da aiwatar da kasuwanci dabarun.

Scully bai da cewa so, abin da yake tãre Jobs. Bayan tashi daga Jobs daga kamfanin idan ya hirarraki ya yi shafan da fasaha fasali na samfurin, ya ba da lacca mai shirya a gaba da sauran kwararru.

Hakika, yayin da ya zauna a gaskiya marketing Maestro. Duk da haka, da m factor taka leda a mabanbanta dabi'u muhimmi da siyasa da kuma Steve Scully.

Jobs ne ƙara m to qarqashinsu, da kuma tsakanin shi da Scully fãta shimfiɗaɗɗa unambiguous adawa ga tasiri. The Board of Directors, to wanda Dzhon Skalli gudanar da wani taro bayan Jobs, ya yanke shawarar cire shi.

Jobs bar Apple

A wannan lokacin, Jobs aka barin yiwuwar tafiyar da wata naúrar kira Apple Labs management. Jobs, wanda 'yan kwanaki daga baya ya fara roƙa Scully koma zuwa ga wuraren zama bayan wani lokaci fara shirya masa maƙarƙashiya. Kuma waɗanda tsare-tsaren tafi awry - shi ya ba da babban darektan kamfanin Zhan Gosse, wanda ya faru baya Jobs.

A bayyane yake cewa, aikin da Jobs yanzu alama ba zai yiwu ba ga Scully. Trust an gurgunta, kuma Jobs aka cire daga aiki a cikin kamfanin har abada. Talented shugaban ciyar a Apple, shi ne a kan gab da duka auka, dama da sake fasalin. Ya zahiri shi ne wanda ya ajiye ta daga karshe shan kashi. Scully kãma cikakken sake fasalin kudin, ya gabatar da wani sabon kula da tsarin. Idan Apple ya baya kawai rauni rassan a Turai ƙasa, amma a yanzu wadannan raka'a sun zama cikakken fledged gini tubalan cewa kawo riba.

Karbo daga Apple da rai a yau

Duk da haka, Dzhon Skalli ya tsere da dama m kurakurai da cewa Sakamako bar kamfanin bayan shekaru goma na aiki. The Board of Directors tilasta su bar shi daga Apple a 1993.

Bayan shekaru masu yawa, ya shigar da harbe-harben Steve Jobs ya kasance daya daga cikin manyan kura-kuran.

Wane ne Dzhon Skalli, wanda shi ne riga da shekaru 71 da haihuwa, zaune tare da uku matarsa a garin Palm Beach, Florida, kuma ba samuwa a cikin filin na kamfani babban birnin kasar zuba jari.