Ƙimar da kuma hanyoyin da za a kara da tasiri na marketing

Duk da ayyuka da ka aikata domin jawo hankalin abokan ciniki, ya kamata ka shakka kimanta. Marketing dabaru bukatar aiki, jawo hankalin na m abokan ciniki. A sama a kan wadannan kokari ya zama matsakaicin.

1000 flyers da 10 da kira a daya halin da ake ciki na iya taimakawa a cimma burin da ake so, da kuma sauran za su kasance unacceptable sakamakon. Wannan shi ne musamman kyawawa manufa ga kamfanoni da cewa bayar da tsada da sabis.

Da farko, bari ta fahimta da fasaha da kuma yadda za a kimanta tasiri na marketing.

Abin da Manuniya kamata su shiryu ba, da kuma yadda aka yi shi? Yadda za a auna su? Daya iya tunanin hanyoyi da dama:

1. Total halin kaka don wani talla kamfanin.
2. A total number of martani.
3. A mayar da martani kudi na roko na jimlar yawan saƙonni.
4. Price da magani.
5. Number of martani, wanda ke haifar da sabon abokan ciniki da aka samu.
6. A kashi na aikace-aikace don sabon abokan ciniki.
7. Farashinsa ga kowane janyo hankalin abokin ciniki
8. A rabo daga kudin da darajar da sabon janyo hankalin abokin ciniki.
9. Roi - koma a cikin wani nau'i na classic adadi a cikin hali na tallace-tallace (gefe na daya ruble marketing halin kaka).

wasu daga cikin Manuniya kamata a yi la'akari a cikin daki-daki. Mene ne jimlar kudin da wani talla yakin? Wannan duk yana nufin cewa za ka iya zuba jari a cikin wani yakin ya jawo hankalin sabon m abokan ciniki.

Number of aikace-aikace - wannan shi ne yadda mutane da yawa suka jũya zuwa gare ka neman taimako. A mayar da martani kudi na jimlar yawan duk saƙonni. Idan muka yi la'akari da misali na 1000 flyers da goma kira mai shigowa. Wannan yana nufin cewa za ka samu game da 1% kira.

Mene ne farashin daya martani? Idan kowane mai tafiyan jirgin sama ka kudin 5 rubles, sa'an nan ka total halin kaka zambar game 5 000 rubles. Farashin kowane magani zai zama daidai da 500 rubles.

Yadda za a lissafta yawan martani, wanda ke haifar da sabon abokan ciniki da aka samu? Alal misali, idan goma daga wadannan kira mutane biyar yanke shawarar sayen wani abu, a cikin wannan yanayin da hira yawan zai zama daidai game da 50%. Ilmin Lissafi lissafinta quite sauki, amma a cikin wannan hali za ka ko da yaushe su iya pre-lissafi kansu, sabõda haka kamar yadda ba su kasance a cikin ja. Shi ne kuma zai yiwu kwatanta da dama tashoshi a tsakãninsu.

Price jawo hankalin wani m abokin ciniki. The kudin na kowane mutum ba zai zama 500 rubles, kamar yadda aka ambata a sama, da kuma 1000 rubles. Mun gudanar da wani mai sauki lissafi da halitta wannan adadi ta hanyar biyu, kuma mun samu kudin da abokin ciniki, wanda zai zama 1000 rubles.

Idan darajar kowane m abokin ciniki shi ne sau goma fiye, wanda idan wannan zabin da yaƙin neman zaɓe zai zama mafi nasara a gare ku. Za ka iya amince amfani da wannan tashar domin marketing dalilai. Kowane ruble, wanda aka kashe a marketing, zai zo muku da fiye da 10 rubles na ribar.

A yawa da shi, ko da yake da gaske isa? Ka kanka a kan lokaci zai godiya da wannan al'amari, Yana zuwa na musamman a kan riba na kasuwanci. Irin wannan Manuniya kamata a auna da sakamakon kowane yaƙin neman zaɓe. Yau za mu yi kokarin gabatar da halin da ake ciki a wadannan misalai.

Misali № 1. Evaluation talla kamfanin.

Kasuwa yi unaddressed mailings tare da wani gayyatar shiga da a wani dacewa kulob din cewa shi ne bude wa manya da yara.

Total aika fiye da 5,000 da haruffa a cikin mailboxes birnin.

1. bugu halin kaka wuce adadin kudin da 16 300 rubles.
2. Kira mutane 10.
3. Overall martani rates, a kan tushen da Figures amounted zuwa 0.2% (10/5000)
4. Price daya martani zai zama daidai da 1630 rubles, domin wannan shi ne zama dole su raba jimlar adadin 16,300 10.
5. Yawan hits da ya sa aka saye da sabon abokan ciniki - 5.
6. A hira yawan sabon abokan ciniki ya 50% (5:10).
7. Saye Cost ga kowane sabon abokin ciniki ya tashi zuwa 3260 rubles.

Kasuwa ya m tare da sakamakon da ci gaba da yakin neman zabe. Flyers aka sa a cikin mutane.

A muhimmanci sosai abu

The tambaya na iya tashi: yake da daraja la'akari da kudin da wani talla yakin da ake dangantawa da manajoji da kuma tare da sadarwar? A cikin wani hali, ba su duba ga abin da abokin ciniki zai samu ka for free.

Ga kowane sabon abokin ciniki zai biya, ko da idan ka batu ne dake da manyan kantunan, da kuma m mai saye a kan nasu zo muku domin dukiya. A kudin kowane abokin ciniki za a iya lasafta.

Kada ka kai a kai biya haya, biya albashi ga ma'aikata, biya wata-wata mai amfani da takardar kudi, da dai sauransu Yawancin wadannan halin kaka ne ya ciyar a kan shi, to suna da abokan ciniki zo ba tare da wani ƙarin marketing kokarin.

Yanzu muka dubi wani misali da kima da talla kamfen.

Idan ka store a kai a kai ziyarci da mutane fiye da 100 a kowace rana, a tabbatar da wannan adadi zai ninka bayan da ƙaddamar da talla yakin. Wannan shi ne dukan jigon da tasiri na kasuwanci, saboda ka bukatar ka yi la'akari ne kawai da sabon masu zuwa na abokan ciniki, da kuma kullum kwatanta, shi ne mai rahusa. Watakila, SMS-aika ne mai girma hanyar jawo hankalin sabon al'amurra suke so su saya da samfur naka, ko watakila shi zai zama ingantaccen flyers. Radio talla iya taka rawa, kazalika da billboards a wuraren da manyan lambobin mutane.

Misali № 2. cancantar yaƙin neman zaɓe.

Idan aikawasiku jerin bai sadu da duk tsammanin, to ya kamata ka yi kokarin amfani da flyers don jawo hankalin sabon abokan ciniki.

1. A buga da aka bai wa 1000 leaflets, wanda kudin 1100 rubles. 1280 rubles zai zama daraja da aiki na promoters, wanda ga dama, kwanaki za a bada fitar da flyers to duk wucewa. Just samun 2380 rubles - halin kaka.
2. 14 samu da kira.
3. Overall martani rates 1.4%
4. A kudin kowane martani kiyasta a 170 rubles (2380: 14).
5. 5 - Yawan martani, wanda ke haifar da sabon abokan ciniki da aka samu.
6. Kashi yi hira da aka 36% (5/14).
7. Riba daga kowane sabon abokin ciniki shi ne 476 rubles (2830/5).

A sakamakon talla kamfen Alex ya quite yarda. Ya yanke shawarar yin amfani da wannan don jawo hankalin sabon m abokan ciniki maza maza.

Idan muka kwatanta da sakamakon da kai tsaye mail, flyers cewa sun fi kyau. Bugu da kari, suka kudin da yawa mai rahusa, kuma a matsayin manyan tushen abokin ciniki darajar, wadannan data shirya Alexei kasuwa.

Yana amfani a yanzu da wannan zabin. Mun gama da leaflets, ta haka ne samar da wani karfi shawara ƙara da yawan martani.

Misali 3. Auna na talla kamfanin

Sarkar Stores sun yanke shawarar yin SMS-aikawa zuwa masu biyan kuɗi tushe.

1. Kudi ga kowane saƙo kudin wani talakawan of 1 ruble.
2. Game da 25% sun samu wannan sakon ya zo da store, da kuma game da 30% na abokan ciniki yin saya a wani matsakaita na 3,000 rubles, gefe na ba kasa da 500 rubles.
3. A kashi na hira posts a sayan ya 6,25%, watau 25% x 25%.
4. Ganin cewa shida daga cikin ɗari da biyan kuɗi yin saya ba, da kuma kawo a cikin Naira Miliyan 3,000 rubles kowane ciyar a kan wani talla yakin ya kawo 30 rubles gefe.

Wannan version na kamfanin talla ne sosai tasiri, da kuma sakamakon suna kama da hankula SMS-aikawa, idan an yi dama.

Well-rubuce tsari ba nufa a aika da talla saƙonni kowane mako. Kana bukatar ka aika saƙonni a kalla sau daya a cikin makonni biyu, sa'an nan za ka iya amince dõgara a kan wadannan sakamakon.

Kada hana tasiri da SMS-zaa aikawa Rasitan, kazalika da hannu marketing. Yana dole ne a yi amfani idan manufa masu sauraro da dangantaka da your ayyuka kamar yadda m.

MISALI №4. Evaluation na yaƙin neman zaɓe

Talla yakin da aka yi a cikin "yandex. Direct ", dangane da key-jumlar" gyara dakunan wanka ", tare da wani jerin tallace-tallace kamar:" Ka da matsananciyar bukata gyare-gyare a cikin gidan wanka? 5% rangwame kawai har Satumba 15! Yanzu mun danna! ".

1. Total halin kaka amounted zuwa fiye da 3982 rubles.
2. A sakamakon haka ne 230 169 kwaikwayo na ad.
3. Akafi zuwa ga website - 1199.
4. Fiye da 100 da kira daga your website.
5. Fiye da 25 umarni da wani gefe na game da 40 000 rubles.
6. A mayar da martani kudi ya 0,52%
7. Price da magani ne daidai 3.32 rubles
8. The kudin ga kowane sabon abokin ciniki 159 rubles (3982/25).
9. Roi ya 1258 rubles ƙarin gefe a kan daya ruble na marketing kudi.

Irin wannan talla kamfanin da sosai m da kuma kudin-yadda ya kamata ya kawo quite sakamako mai kyau. Wannan tsarin na aiki, da kuma yawan sabon abokan ciniki na karuwa ne.