A tarihin "Adidas", tsari da kuma ayyukan da kamfanin

Yau daya iya wuya sami wani mutum wanda zai zama wanda ba a sani kayayyakin kamfanin Adidas, amma kawai 'yan san tarihin "Adidas" sa'an nan, a cikin abin da hanyar da m ya zama haka rare a duniya. Cikin kewayon kayayyakin da wannan alama ba ka damar sauƙi karba a kaya ga wani wasan shagala, wakiltar mafi mai salo da kuma dadi abubuwa, sanya a kan tushen da fasahar zamani tare da zanen kaya da kuma duniya-aji taurari. Amma da labarin "Adidas" sani da kwanaki a lokacin da babu wanda ya game da wannan kamfanin ba ko da ji na. Wannan shi ne dalilin da ya sa da yawa za su yi sha'awar koyon yadda za a samar da duniya-mashahuri iri.

tushe

A tarihin na "Adidas" kamfanin zai fara a 1920. Sunan iri ne saboda ta kafa - Adolf Dassler, kuma shi ne mai hade da na farko syllables na farko da na karshe suna.

Main so a rayuwa ya kasance kwallon kafa Dassler, wanda a wancan lokaci aka kawai farko da za a yadada a Turai. Bayan Jamus ta sha kashi a 1918 da kuma farko na wani tsanani rikicin da hauhawar farashin kayayyaki, kasar da aka shiga cikin tattalin arziki ciki, tare da miliyoyin sojojin su ci gaba da zuwa baya daga gaban Lines, ci gaba da kara da adadin marasa aikin yi, wanda kawai suna da babu inda ya zaunar da. Har ila yau a wani mawuyacin hali da kuma samu Dassler iyali, wanda bayan yawa podrabotok yanke shawarar a farkon 1920 don bude nasa kasuwancin yin takalma - da cewa shi ne labarin da "Adidas" yana farawa.

na farko da 'ya'yan itatuwa

Ta hanyar aiwatar Dassler ra'ayin zo quite responsibly. Kamar yadda uwa ta wanki dakin an yi amfani da takalma gyara shop. Shi ne ya kamata a lura da cewa Adolf nuna kyau dabara, yin inji ga yankan boyewa daga wani misali keke. History of m "Adidas" yana da nasa asalin daidai da irin wannan karamin gareji bitar. A ta iyali ta yi aiki a kan abu daya: uba da 'ya'yansa - Rudolf da Adolf - kroili takalma, da kuma uwa da kuma' yar aiki a kan juna na zane.

Da farko takalma, wanda ta fara da tarihin kamfanin 'Adidas' wakiltar talakawa barci silifa sanya na soja da kayan aiki, kamar ga takalma soles aka yanke daga jefar da tayoyin. A lokaci guda Adolf tsunduma a cikin cin gaban sabuwar model da kuma shirya samarwa, yayin da Rudy Marketing dukkan kerarre kayayyakin.

A cikin shekaru hudu, da labarin na "Adidas" daukan kan wani sabon hali - a cikin studio aiki goma sha biyu salaried ma'aikata, da kuma a kan rana bayar nan da nan 50 nau'i-nau'i daga takalma. Shi ne ya kamata a lura da cewa a cikin 1924 da kasuwanci da aka kira "Dassler Brothers Shoe Factory".

1925

Tarihi takalma "adidas" Dates baya ga shekara ta 1925, kuma wannan takalma ya zama na musamman, ba wai kawai don Jamus, amma kuma dukan duniya al'umma. A musamman, musamman ga takalma 'yan'uwa Tselyayn ƙirƙira karfe zangarniya, da kuma duniya ta fara rayayye amfani da wasanni "spikes."

1927-1929 shekaru

Tun da farko "zangarniya" tarihi na kamfanin "Adidas" An rayayye ci gaba, da kuma karamin taron girma a cikin wani karamin factory. Domin samar gabatarwa aka takalman cikakken ginin da kuma aikin hayar 25 ma'aikata. Kowace rana, wannan alama nuna har zuwa 100 nau'i-nau'i daga takalma.

A 1928, da gaske yana farawa da za a halitta a "Adidas" alama labarin, domin kamfanin bayar da lamban kira ga "karu", da kuma kayayyakin Dassler farawa da za a yada a duniya. A gasar wasannin Olympics a Amsterdam, da yawa 'yan wasa sun fara magana a cikin takalma da wannan logo, da kuma a shekara ta 1929 da ma'aikata da aka fadada tsari da kuma wasan kwallon kafa takalma.

shekaru 30

Duk da rikicin kudi a Jamus, kamfanin ne ke habaka, cikakken kwa da hayar ginin da kwanciya da wani sabon, uku-storey samar da ginin. A lokacin gasar wasannin Olympic ta fara nasara procession na kamfanin ta kayayyakin a duk ƙasashe na duniya. A musamman, da 'yan wasa da suka buga a Adidas takalma, lashe karban lambobin wasannin Olympic, da kuma kafa duniya records, bada kungiyoyi wani m talla.

A 1938 ya bude wani factory a cikin ƙasa na Herzogenaurach, wanda zai fara kullum kayan 1,000 nau'i-nau'i daga takalma. Tun farkon yakin duniya na biyu, kamfanin samu da matsaloli da yawa. Ko da yake, abin da ya da "Adidas" tarihi na halitta da kuma aiki profile, a cikin masana'antu da aka yi wani yunkurin samar da roka-propelled gurnati, amma da ra'ayin da aka ba a aiwatar. A wannan batun, an yanke shawarar yin horo takalma ga Jamusawa da aka gudanar a lokacin da sojoji sabis.

40s

A shekarar 1945, ma'aikata Dassler 'yan'uwa ya karu da iyaka, kuma a karkashin sharuddan da wani indemnity shi yana zuwa da za a kera a Amurka na musamman hockey skates, kuma a maimakon sami safar hannu, tantuna, ragowa, kazalika da yawa wasu jefar da kayan. Godiya ga m tunanin Adolf suka gudanar da za a yi daga kayan samu sabon model na takalma. Rudolph da dama a cikin wani POW sansanin.

Kamfanin yayi kokarin rayayye goyi bayan ci-gaba da 'yan wasa, kazalika da albashi tufafinsu har ma ta bayar da wasu albashi ga gaskiyar cewa sun bayyana a gare ta.

tsaga

A shekarar 1946, "Adidas" tarihi na zuwa ga ƙarshe, sa'an nan dole a zahiri fara daga karce. Rudolf aka saki daga kurkuku, amma 'yan'uwansa ba su iya samun kowa harshe. A cikin'yan shẽkaru akwai kasuwanci division, kuma akwai guda biyu daban-daban kamfanoni - "Adidas" da "Puma". Tarihi daga cikin halittar kowane daga cikinsu yanzu ana akayi daban-daban.

A shekara ta 1948, bayan da karshe tsaga na iyali kasuwanci, Adolf daukan karkashin reshe factory Addas, yayin da Rudolph samun factory Ruda. A tsawon lokaci, da sunan canza zuwa Puma Ruda, kuma Addas jũya a cikin Addidas. Yana bayyana a matsayin "Adidas" iri da kuma "Puma". A tarihin na biyu da kamfanonin fara tare da su sosai m gasar a tsakãninsu.

Adolf fara zuwa tsirar wani sabon model - takalma sanya na roba, Fitted tare da m spikes.

50 shekaru

A tarihin kafuwar "Adidas" kamar yadda wani m Adolf hali sake fara bunkasa, da kuma shi samar da wani yawa na sabon kayayyakin karkashin da kansa iri, yin yiwu da widest watsa daga cikin iri na duniya. Yanzu, wannan logo za a iya gani a cikin jaka da kuma wasanni, kuma a layi daya zuwa ufa ga inganta godiya ga nasarorin da daban-daban Olympians.

shekaru 60

History of m "Adidas" da "Puma" ne muhimmanci daban-daban daga juna. Adolf kamfanin da aka girma cikin sauri, yayin da Puma ne har yanzu nisa baya. More nasara wa kaddamar da akayi da bukukuwa, kazalika da samar da wani sabon abu - musamman takalma sanye take da polyurethane wanda ya canja tafin kafa. Shi ne ya kamata a lura da cewa ko da a yau irin takalma a kai fairly tartsatsi ne.

80-90s

A shekarar 1978, Adolf Dassler mutu, da kuma kasuwanci ci gaban ya fara aikatawa matarsa da dansa Horst. Shi ne ya kamata a lura da cewa a karon farko, kasuwanci ya ci gaba sosai, kuma a shekarar 1983, Horst ko da halitta na farko sayar da kamfanin a cikin tarihi, wanda aka yi nufi ga wani iri-iri na wasa faru.

A shekarar 1985, Horst ta uwarsa mutu, kuma a shekarar 1986 ya ba zato ba tsammani ya mutu, da kansa. Reorganization na kamfanin kasa don kammala, don haka kamfanin zo da wuya sosai sau, da kuma kawai a shekarar 1990 ta asarar amounted zuwa wani babba jimla. Sun mutane suna ƙara fara fi son more zamani brands kamar Reebok da kuma Nike. Shi ne ya kamata a lura da cewa kamfanin da farko Adidas kayayyakin da ake kera a Jamus, wanda bayar da gagarumin halin kaka, yayin da Reebok da kuma Nike ƙera da kayayyakin da yafi ga kasar Sin da Thailand da shuke-shuke. Matsananciyar bukata zuwa ga gyara da halin da ake ciki kamar yadda Adidas ya ci gaba da zama sananne iri, da kuma shi zai zama wauta don kawai bar shi ya mutu.

Shi ne daga wannan rikicin fara yin gasa da "Nike" da "Adidas". A tarihin kamfanin a karshen kuma bai kawo karshen saboda a lokacin da ta asarar muhimmanci wuce kudin shiga samu, 80% na jimlar yawan hannun jari ya tafi Faransa jari Bernard Tapie da sunan. Oddly isa, amma bayan wannan ma'amala a wani dan kankanin lokacin da iri riba ya ƙara kusan sau biyu.

Tun shekara ta 1993, kamfanin kwararru Halicci sabon iri labarin, yayin da shi fitowa talented manajoji na babban gasar kungiyoyin - Reebok da kuma Nike. Samar iya aiki ne a hankali farko da za a canja shi zuwa kasashen inda Hakkin suna da yawa m fiye da Turai daya. A tsawon lokaci, da kayayyakin ne a karkashin iri Adidas bace gaba daya daga retailer, saboda duk fadin duniya, ana fara bude flagship Stores.

zamani Adidas

A 2008 kamfanin ya sanya hannu a 10-shekara da yawa tare da Rasha Football Union, kuma wannan rana an samar da daban-daban articles na takalma, tufafi da kuma kowane irin kayan aiki don horo. A lokacin, gidan na Shugaba na kungiyar daukan Herbert Hainer.

Daga cikin zamani kungiyar hada da irin sanannun brands kamar Reebok, RBK & CCM, Rockport da Hockey, wannan halitta mai manyan yawan sababbin kayayyakin, abin da ya bambanta gaba daya sauyi ra'ayoyi, da ban sha'awa zane, kazalika da mun gwada da babban fasaha yi.

Sporting nasarori

Ba mamaki, da kamfanin ya samu, yafi sani godiya ga wani iri-iri na wasa nasarorin da 'yan wasan da suka buga a cikin kaya saki a karkashin wannan alama. Duk da haka, ba kowa da kowa zai lura da wanda gaske ya zo da shahararsa ta wannan kamfanin.

Yana duk lokacin da ya fara, a 1928, tare da Jamus gasar wasannin Olympic kocin for Dassler tasowa da kuma ƙera wani sabon studded takalma, da kuma a shekarar 1931 saki da musamman tanis takalma.

A 1932, da Jamusanci dan wasa mai suna Arthur Yonath a tseren na'am da wani ya samu lambar tagulla a cikin mita 100 a Amurka Olympic wasanni, da kuma bayan shekaru hudu da American mai gudu Dzhessi Ouen Picks sama hudu da zinare da kuma sets kamar biyar duniya records a Berlin, magana a takalma daga wannan manufacturer. Shi ya sa da gasar wasannin Olympics wani iri da aka sani a duk faɗin duniya.

Bayan da a saki takalma da m zangarniya kamfanin "Adidas" ya riga ya ja gaba muhimmanci a kwatanta da babban gasa - kamfanin Puma. A gaba wasannin Olympics a birnin Helsinki, wadda aka gudanar a shekara ta 1952, ya sake tabbatar da sahun gaba na wannan manufacturer, tun da ɗumbin mafiya yawan lokuta da 'yan wasa sun kasance a cikin takalma na wannan musamman iri.

Wani babban rabo na kungiyar shi ne nasarar da Jamus tawagar da cewa ya lashe gasar cin kofin duniya, da kuma a lokaci guda amsa kamar yadda "Adidas" takalma a gaba ɗayansa. Layi daya Adolf yanke shawarar tallata da iri a kan alamu da aka rataye a kusa da filin kwallon kafa, saboda a Bugu da kari ga magoya wanda ya zo filin wasa, da suka iya ganin da waɗanda kallo wanda ya kalli wasan a talabijin. Bayan da cewa kashi uku na jimlar yawan cin nasara a gasar Olympics a Melbourne ma lashe su lakabi a Adidas takalma.

A sittin kasance musamman nasara ga kamfanin cikin sharuddan kasuwanci ci gaba. Da farko, ta fara kai da gasar wasannin Olympics a Roma, a gasar cin kofin duniya a 62 ga watan shekara, kazalika a gasar Olympics a birnin Tokyo, wadda aka gudanar a shekarar 1964. A cikin Mexican wasanni game da 85% na jimlar yawan 'yan wasa sun kasance a cikin takalma na manufacturer, kuma Dik Fosberi, wanda ke taka a tsallake badake, ya lashe lambar zinariya, ta amfani da wani sabon gaba daya dabara don halin canza wasanni. Daga cikin abubuwan, shi ya kafa tarihi a duniya da kuma dogon jumper Bob Beamon, kuma ta haka, 'yan wasa, mukaddashin a kayan aiki iri Adidas, lashe duka na 35 da na tagulla, 35 azurfa da 37 da zinare.

France Bekkenbauera ga gasar Turai a shekara ta 1972 kamfanin ya ci gaba da wani musamman taushi da kuma haske takalma. Wannan mai salo takalma da aka yi daga wata mallakar tajirai fata, bisa ga manufacturer, iya "bauta don kammala abrasion." Bayan da Jamus tawagar kwallon lashe farko Turai Championship, sa'an nan tsince kuma gasar cin kofin duniya, Adidas kamfanin ya zama wani misali na kwallon kafa wasanni.

Wani nasara milestone a cikin tarihi na kamfanin fara gasar Olympics a Munich, wanda ya faru a shekara ta 1972. Domin da farko lokacin da Adidas ya zama gwarzon hukuma tallafa wannan taron, kuma a total na equipping kamfanin amsa 78% na mahalarta da suka lashe 35 tagulla, 37 azurfa da 35 da zinare.

A shekarar 1996, bayan da kamfanin baya a kan ƙafafunsa, yana kuma da aka ayyana da babban tallafa na gasar wasannin Olympics, da kuma bayan wannan aukuwa da janar samfurin tallace-tallace karu da 50%. Duk da cewa da farko masu sauraro ga wannan alama hada da mazaunan Turai, da jimlar rabo daga kamfanin ya karu bayan gasar Olympics a Amurka kasuwa, inda shi ya fara zama 12%.

A shekara ta 2004, kasar Girka ta sa mamaki nasara a Turai Football Championship ne musamman Adidas da gudummawar da ci gaban kayayyakin a cikin wannan kasa domin a wancan lokacin kamfanin amsa kamar yadda wani janar tallafa na tawagar kasar. Wasannin Olympics faruwa a Athens, sun zama wani sabon dandali, wanda kamfanin Adidas amfani da matsayin nuni ga daban-daban kayayyakin daga cikin iri. Bayan da cewa Adidas ya da jami'in supplier da kayan aiki ga 21 kwamitin wasannin Olympic, kuma a total na game da dubu huɗu da 'yan wasa sun kasance a kaya tare da logo na manufacturer.

ban sha'awa facts

A yan'uwansa sun ba da sanarwar cewa, domin duk abin da dalili, suna da wani fadowa daga. Abinda aka sani ga yau - shi ne cewa bayan rushewar da iyali kasuwanci da juna, ba su magana more, kuma su kasuwanci a lokaci guda sun zama m fafatawa a gasa.

21 ga watan Satumba, 2008 (International Rãnar Aminci) kamfanoni adawa karshe ya ƙare, kuma jagorancin kungiyoyin biyu su girgiza hannun. A game da batun ɗayantuwa da irin wannan sulhu karfe kwallon kafa da kuma cinema - a cikin shakka daga cikin taron da aka kyan gani, a shirin fim da kuma za su taka musamman wasan.

The takalma kamfanin "Adidas" kadawa wata babbar lamba na almara da 'yan wasa, da sunayen wasu daga cikinsu a ji a cikin mutanen da suke da sha'awar wasanni:

• Zinedine Zidane.
• David Beckham.
• Lev Yashin.
• Mohammed Ali.
• Dzho Freyzer.
• Lionel Messi da yawa wasu.

Yana da na halitta da cewa wadannan 'yan wasa da su shiga kwangila.

Wannan iri ne mafi tartsatsi a Rasha, kuma shi ne m rinjaye na cikin gida da 'yan wasa a musayar for, bi da bi, da kudi lada.

Adolf Dassler shi ne na farko kasuwa wanda ya fara jawo hankalin tallata kansa kayayyakin sanannun 'yan wasa, tare da aiki iri talla ya zama daya daga cikin manyan abubuwa na Adidas kamfanoni da manufofin. Kusan duk wani babbar wasa faru ƙirƙirar iri-iri na fasahar da cewa sake tabbatar da magabaci na Adidas takalma. A wannan yanayin, godiya ga aiki hadin gwiwa tare da wani yawa na 'yan wasa a sakamakon da m yi mafi kyau takalma domin kusan duk tarbiyya.

Da zarar mutane kawai san sneakers "Adidas". A tarihin da iri ya kai ga cewa a yau shi ne daya daga cikin mafi kyau-sayar da sanannun a duk faɗin duniya a fagen wasanni kayan aiki domin karkashin wannan logo ne samuwa duk da cewa wajibi ne ga zamani dan wasa.