Event Management - mai gudanarwa na kungiyar na events. Event-management da kuma ta ci gaba a Rasha

Event Management - a sa na ayyuka Kanmu don ƙirƙirar wani taro da kuma kamfanoni events. A wannan yanayin, na farko tsara don bayar da karfi da goyon baya ga kamfanonin talla, yayin da karshen an fuskantar da tabbatarwa daga cikin ruhu a cikin hukumomi.

Event-management da aka sani a karkashin wani sunan - "aukuwa." Its main aiki ne kungiyar na talakawa ayyukan manyan-sikelin taron cewa za a tuna da na dogon lokaci da kuma bayan ta kammala.

A kadan tarihi

Idan muka yi la'akari da wannan ra'ayi fassara zuwa Turanci, shi ne wani taron, wani taron. Sourcebook da aka sani cewa na farko da nisha events bayyana a cikin farkon karni na 19th. A wannan lokacin, da sayar da tikiti zuwa daban-daban events in masu sana'a wasanni. A wannan kuma gasar Olympics misali, a zamanin tsohuwar Girka, ko daban-daban gasa a Ancient Roma ƙila za a dangana ga nisha.

Daba aukuwa-manajan Joe Goldblatt ya tabbatar da cewa da sana'a na Oganeza na daban-daban dama ayyuka Dates baya ga karni na 20th (1955 - Opening na "Yankin Disneyland"). Wannan na ƙwarai mutum zai iya yi imani, domin shi ne wanda ya kafa na kasa da kasa Community of aukuwa-management. Ya kuma ci gaba a duniya na farko horo da kuma sana'a takardar shaida shirin a cikin wannan yanki.

A halin yanzu gwamnati na taron management

Kamar yadda ka sani, zamani al'umma yana da biyu main halaye - taro samar da amfani. Sai waɗanda suka rinjayi taba-kara bukatar aukuwa-marketing.

Kamar yadda ka sani, zamani al'umma yana da biyu main halaye - taro samar da amfani. Sai waɗanda suka rinjayi taba-kara bukatar aukuwa-marketing.

A Rasha, taron management kama a nan da nan. Saboda haka, a cikin Tarayyar Soviet, da irin wannan sabis na bayar da jihar na dogon lokaci, shi kuma ta haifa da alhakin shirya grand events (misali da gasar wasannin Olympics ta).

Professional aukuwa-kamfanin a Rasha fara da ayyukan kawai a cikin 90s na 20th karni. Saboda yanayin wannan filin na aiki ya juya daga haka da cewa mafi yawan masana kasance daga show kasuwanci. Saboda haka, wasu daga cikin ayyuka da za'ayi a cikin wadannan shekaru, ba saboda amfana, kuma domin da saba kaska.

Tare da ci gaban kamfanoni da al'adun ya ci gaba da tashi da bukatar ba kawai ga taron-marketing, amma kuma a cikin sana'a taron management. Dole ne su ba kawai a creative, amma kuma dole ne mallaka da dama da kayayyakin aiki da kuma ilmi a fagen tunani. A halin yanzu fuskantarwa da hukumomin a jihar ne gwani ma'aikata suna iya shirya wani taron. Mun kuma iya ɗauka cewa wannan fannin bayar da sabis za a kara raya.

Lokaci domin irin wannan abubuwan da suka faru

Saboda haka, yadda za a iya fara wani taron? Dalilan da suke da "wani share fage", bayan da kungiyar na events, na iya zama quite daban-daban. Dangane da yanayi da kuma manufofin, shi wajibi ne don bambanta da wadannan ayyuka: taro, events, horo, tarurruka da kuma zaman, kazalika da anniversaries. Daga cikin ayyukan da suke da hannu a taron management ne kamar haka: Asusun-raiser (tara kudi domin wani qayyadadden dalili), taya murna, bikin, bikin, wasa faru, kide da m wasanni, kazalika da taro bikin. Babban abu a cikin wannan tsari - da daidai amfani da kowane lokaci da kuma kungiyar na bikin tare da matsakaicin amfani.

An sani daga gwaninta da cewa kungiyar na events, ko mafi bai isa a kula a Zangon, na iya bukatar gagarumin kokari da kuma kudin (abu da kuma ilimi). Saboda haka, domin ingantaccen shiri na cikakken fahimtar matuƙar raga, manufofin da ake so talla. Kawai bayan samun cikakken amsoshin wadannan tambayoyi iya fara nan da nan aukuwa-management. Duk da haka, a cikin shiryawa da ya kamata a yi zaton wasu manyan mukamai, wanda za a tattauna kara.

kasafin kuɗi

Wannan lokaci ne m da darajar gaba events. Alal misali, mai kyau quality- kamfanoni jam'iyyar halin kaka har zuwa 20 dubu cu. A daban-daban sikelin taron (msl, wani fitaccen concert mai yi) ne mai gaba daya daban-daban taron management. Wannan saman-matakin hutu tare da ƙarin ƙungiya ayyukan: manema labarai, latsa tambayoyi da kuma talabijin. A kudin irin wannan manyan sikelin-events sau da yawa ya kai babban rabbai.

shirin aiwatar da aiki

Babu kasa muhimmanci mataki, wanda dogara ne a kan kungiyar na da taron, - shirya. Jawo sama da takamaiman jerin batutuwan da cewa dole ne a jawabi, da kuma lokaci zai ba da damar ba kawai don tsara wani musamman hutu, amma kuma mafi kyau duka abun da ke ciki na da kudin kiyasta a kan shi.

ma'aikatan

A shiri na zaban ma'aikata batun kawai bukatar yin aiki a kan kungiyar na ayyukan da aka za'ayi daidai. Saboda haka, na farko shi ne domin sanin yawan ma'aikata a wani musamman festival artists, sauti injiniyoyi, masana a cikin duniya. Muna bukatar mu fahimci yadda mutane da yawa za a tsunduma a cikin isar da kayan aiki, shiri na yankin, kazalika da yin sulhu da yan kwangila.

janyo hankalin masu tallafawa

Organization da kuma hali na ayyuka sukan da za'ayi tare da taimakon tallafawa. Wani lokaci, duk da haka, kamfanoni hutu a kamfanin gudanar da kansa. A duk ya dogara da girman wannan ko da cewa jam'iyyar.

Jan hankalin daga jama'a

Daya daga cikin mafi muhimmanci ayyuka, wanda yayi kokarin warware aukuwa management ne kafin su sami zama dole talla. Saboda haka, a lõkacin da shirin da mataki zama dole a daidai wakiltar, a cikin abin da yawa, kuma abin da yanayin da mayar da martani ga wani musamman taron, yana da kyawawa don samu.

Hannu na uku jam'iyyun

Tare da wannan batu a cikin wani hali ta wani mafari Event Manager ko Marketing Manager. Organization of events na fadada amince da kwararru. Duk da cewa irin wannan bukukuwa iya kuskura su yi kadan ya fi tsada, musamman dillancin don kauce wa mafi wahala, shan a kan cikakken nauyi na dukan ayyukan.

Masana, aiki daidai da dokoki fara tare da wani janar ra'ayi. Kuma kawai sai, ta amfani da kerawa don bayar da wani ra'ayin cewa zai zama matsakaicin magana na individuality da kuma jigon nan gaba events.

A mataki na gaba shi ne zabin da ya dace kayan aiki da kuma wurare. Ã'a muhimmanci a cikin wannan tsari ne ya haifar da wani ƙãre rubutun. A kwararru na wadannan hukumomin za a gudanar da tattaunawar da kwangila, gano wani kwararren sauti injiniyoyi da kuma gabatar. Har ila yau, kwararru za su sami hanyar da yadda za a ajiye a kan wasu daga cikin cikakken bayani, amma ba wani abu miss a cikin hutu bustle.

More ingantaccen shiri na events zai faru da hannu na dace hukuma na kwararru, musamman a dangantaka da jama'a. Alal misali, sadarwa hukumomin da suka kafa dogon-tsaye lambobi tare da kafofin watsa labaru, za su iya cimma talla da yawa sauri. Ma'aikata a cimma manufofin amfani da hanyoyi daban-daban na bayanai watsa: kai tsaye-mail, waje talla, da kuma bayar da rahoton da bayanai zuwa ga manufa masu sauraro tare da taimakon musamman kafofin. Saboda haka, da zamani manyan Rasha kamfanoni suna fuskantar tare da bukatar shirya wani biki tare da sa hannu na kwararru.

Kwatanta da yammacin yi

A cikin West, taron management - shi ne wani sabon irin kasuwanci, shi zai iya bayar da wani fiye da shekaru ashirin. Hankali na Rasha kasuwa an kõma zuwa wannan kasuwanci kawai a tsakiyar 90s. A wannan lokacin, da m tattalin arzikin da aka farfado da zama a wasu hanya ennobles da daban-daban ayyukan. Event-management ya zama daya daga cikin mafi nemi-bayan da kwararru a cikin ãyõyin kasuwar. Number of hukumomin da cewa samar da wadannan iri sabis ne kullum karuwa ne, kuma jama'a events fara dauka a kan Turai fuskantarwa, ba kawai a Moscow amma kuma a cikin manyan cibiyoyin.

Duk da haka, kungiyar na events masu girma dabam kamata la'akari da peculiarities na kasa haukan: idan idin - shi har safe. Wannan kamu da Rasha rai wani lokacin halitta wasu matsaloli, amma sakamakon da ba a kowace hanya shafa.

Ya kamata kuma a lura da cewa a cikin wannan fanni na aiki m al'amurra. A lokaci guda ce cewa irin ayyuka da kasuwar da aka kafa cikakken, ma da wuri. Sau da yawa, gaban low farashin a kudi na ingancin a kamfanin da aiki saboda da rashin al'ada a daban-daban taron management kamfanoni. Saboda haka, da yawa tuna cewa bukatar bikin Sabuwar Shekara ko tunawa da kamfanin 'yan kwanaki kafin taron. Kuma a gaskiya, da dacewa da halin kaka ya kamata a rubuta kowace kalma daga cikin kimanta akalla wata shida watanni na wannan bikin.

Event management Darussan

Abin baƙin ciki, makarantu, wanda zai shirya irin wannan kwararru ba wanzu. Wannan sana'a yawanci Master artists, masana ilimin tunani da malamai da kuma tallace-tallace. A mafi yawan lokuta, mutane samun wani sana'a «aukuwa-manajan" ba tare da ilimi na musamman. Darussan su dace da kawai wadanda suka yi batun kwayoyin halitta a na kowa da kayan yau da kullum na taron management. Abin baƙin ciki, suna da nisa ma kadan.

Sau da yawa, aukuwa-hukumomin tsunduma a horar da ma'aikata. Don yin wannan, da masu koyon sana'o'in suna aiki. Kuma kawai mafi kyau daga gare su, suna sa suna a jihar.

Sa a gaba bukatun ga 'yan takara

Za mu iya ce tare da amincewa da cewa da aikin manajan a cikin wannan category - binsa hanyarsa ta rayuwa. Wannan shi ne dalilin da ya sa wani mutum wanda ya zaba wannan sana'a dole ne mallaki halayen da kai tsaye resonate tare da masu sana'a ayyukan.

A zama dole mutuntakar aukuwa-manajan:

- bude da kuma na gaisuwa hali, sociability, kuma ma yana da bayyanar.

- m da m basira.

- analytical da kuma m tunani.

- High yi da kuma danniya.

- jagorancin ;

- kungiya basira.

- shiri ya kai kyautata.

Bisa ga sama jerin halaye, shi za a iya ƙarasa da cewa homebody da phlegmatic mafi alhẽri a cikin wannan yanki ba su shafi.

Mutãnen wannan sana'a dole mallaka m, kuma m talanti. Duk da haka, na mai da muhimmanci a wannan yanayin, saya da kuma kungiya basira. A manajan kamata yadda ya kamata prioritize da kuma cimma burin a kowane farashi. Har ila yau, shi ya mallaka da ikon yin aiki tare da wata babbar adadin bayanai da talanti guda na lallashewa.

Saboda haka, zai iya ze cewa wani hadadden abu da wannan taron management. Inda ya yi nazarin a lokaci guda, shi ne kuma ba gaba ɗaya bayyana. Za ka iya ce abu daya domin tabbatar - idan wani mutum yana da akalla rabin wadannan kyawawan halaye, wanda ake gani a wannan labarin, ya iya yi kokarin taimakawa a shirya taron, misali, a kamfanin inda ya aiki. Kuma idan shi ne ya kyau so, kuma ya likes yi da shi, sa'an nan ba za mu iya riga bayar da ayyuka da kuma wasu kamfanoni.

Babban kwatance na taron management

Yau PR-kasuwanci kwararru sun kasu waɗannan wurare na taron management: kungiyar na ciki kamfanoni ayyuka da cewa ana nufin karfafa ruhun sha'anin; manyan manyan sikelin-ayyuka.

Duk da haka, a kowane hali, masana zo daga ayyuka da cewa su bukatar su warware. A daidai halitta da manufofin zai taimake ka ka zabi daga m kewayon kayan aikin da ya samar, wanda ya dace a wani batu. La'akari da wadannan misali.

Alal misali, a Pharmaceutical kamfanin aukuwa-dillancin aka umurce bikin na biyar ranar tunawa da ranar haihuwar. Wannan sikelin bikin, da farko, kuma farkon, Qarfafa kamfanoni ruhu. Saboda haka, kamar yadda mafi wani zaɓi aka dauke barin tawagar zuwa kasar kulob din. Kamar yadda quite dace hanyar sadarwa zaba tawagar gasa da kuma wasanni gudun ba da sanda tseren, mai haskaka daga cikin hutu da aka da bayar da dama ga duk wanda yake son ya ga birnin daga wani balan-balan.