Farashin dabarun a marketing

Farashin dabarun ne wani canji samfurin farashin kuzarin kawo cikas, dangane da kasuwar yanayi da kuma kamfanin raga. Farashin dabarun a marketing a hannu daya ne a bukata kafun samfurin sakawa, da kuma a kan sauran - shi ne ya rinjayi wasu dalilai:

- kasuwar tsarin.

- matsayi na kungiyar a cikin kasuwar.

- a kan tushen da samfurin rayuwar hawan keke.

- na musamman da samfurin.

- darajar kudi.

- gasa na dukiya.

Wadannan dalilai ƙayyade kawai janar al'amurran da farashin samuwar. A yi farashin dabarun a marketing suna kafa shan la'akari da kamfanin ta suna, samfurin shahararsa, kazalika da talla. Da dabarun da aka kaddara, dangane da rayuwar sake zagayowar daga cikin samfurin. Ƙarƙashin rinjayar da wannan factor farashin dabarun dole ne a canza. A cikin samfurin gabatarwar mataki rarrabe tsakanin daban-daban iri manufofin.

gasar intensifies a cikin girma mataki. Wannan shi ne saboda gaskiyar cewa kamfanin zai fara zuwa fafitikar tare da 'yan wasa da suka yi a baya halarci kasuwar. A lokacin wannan, kamfanin ya nemi da su janye ƙarin tallace-tallace tashoshi, ciki har da kungiyar ta mallaka tashoshi. A farashin ba su canja. Kamfanin kara habaka da tasiri a kan tallace-tallace girma, kamar haka: ƙoƙarin inganta samfurin ya fita daga modified kayayyakin zuwa sabon kasuwanni, da kara da tasiri na talla domin tsokana a sake sayan. A balaga, da samfurin tallace-tallace stabilized, akwai barga saye da kayayyaki. A jikewa mataki samfurin tallace-tallace stabilized da kuma kiyaye ta maimaita sayayya.

Muhimmanci don bincika segments cewa an ba tukuna da hannu a cikin sayan sabon abokan ciniki, ya nuna yadda samfurin bambance-bambancen karatu resistant masu saye. Don hana fadowa tallace-tallace mataki amfani da matakan kara tallace-tallace. Inganta samfurin quality, shi ne modified. A wasu yanayi, yana yiwuwa ya rage farashin su sa samfurin mafi m ga abokan ciniki.

Farashin dabarun a marketing ana amfani dangane da halaye na dukiya. Sun dogara ne a kan matakin na farashin for wani sabon samfurin ko wani samfurin cewa ya riga ya kasance a kan kasuwar.

Farashin dabarun a marketing tasiri bisa zabi na segments dangane da dabarun zaba ta hanyar kamfanin. Akwai uku main iri marketing dabarun:

- undifferentiated dabarun (taro) marketing.

- wata dabara mai karfi marketing .

- da dabarun na bambanta marketing.

Da farko, undifferentiated marketing dabarun amfani da manyan kamfanoni, wanda da gwaji aiki babban birnin kasar. Yana zai zama mai tasiri ne kawai a kan samu babban kundin. A cikin layi tare da wannan dabarun ne daya da irin samfurin a kan dukan kasuwar. The aiki na kasuwanci da ayyukan don tabbatar da kyawawa a mafi kasuwar segments.

Dabzar marketing dabarun ne tasiri a lokacin da albarkatun ne iyaka. Manufar wannan dabarun - da taro na albarkatun da kuma sayar da kokarin Target guda kasuwar kashi.

Amfani da wannan dabarun, za ka iya samun amfanin kunkuntar kashi saboda high samfurin individuality da kuma saduwa da mabukaci bukatun.

bambancin marketing dabarun ne mai jayayya tsakanin muka ambata a sama fuskanci. Amfani da wannan dabarun, yana yiwuwa ya nufin a dama manufa segments, amma kowane wajibi ne a ci gaba a raba marketing shirin. Sau da yawa da wannan dabarun nema masu kungiyoyi da cewa fara da wasu dabaru ambata a sama, tun da shi ne a daidai kungiyar ya nuna m sakamakon.