Marketer sana'a. Abin da ya aikata wani marketer

A gaskiya ma, cikin marketer - mai ban sha'awa sana'a cewa bukatar biyu m look at halin da ake ciki da kuma hikimar tantance zuciyarsu. Kasuwar tsunduma a kasuwar bincike, abokan ciniki na kokarin gano daidai da abin da ayyuka da kuma samfurori za a bukatar ta saye. A kan tushen da gudanar da bincike don bunkasa sabuwar kayayyakin da ya bayyana a kan kasuwar masana. Quite ban sha'awa shi zai zama ga mutane da hikimar tantance hankali marketing sana'a. Description za a iya samu a wani daga cikin jami'a tsunduma a cikin shirye-shiryen da gwagwaren da kuma kwararru a fagen marketing.

Yadda ya yi da sayar da sana'a

Marketer - a gwada matasa sana'a, ta fito a tsakiyar karni na karshe. A wani matsayi da kamfanonin da ta zama a hankali a cikin tsarin na yanzu site, inda duk abin da yake, wanda zai zama abokan ciniki na wani kamfanin. kamfanin damar yin amfani da} asa, ko matakin kasa da kasa - ba aiki mai sauki. Ga kuma akwai bukatar for kwararru wanda zai iya tara bayanai da kuma bincika halin yanzu tattalin arziki halin da ake ciki a yankunan, to kimanta sayen ikon da yawan jama'a.

Mene ne aiki na marketer

Abin da ya aikata wani marketer? Marketing Specialist aiki a inda da dama. Yana neman free kasuwar maharibai ne m ga kamfanonin kawo kayayyakin zuwa kasuwa, da kulawa da rayuwan kaya. A manyan kamfanoni, akwai daban-daban specializations: art sarrafa, Analyst, Brand Manager, BTL-sarrafa, kasuwa bincike gwani, darektan na marketing, aukuwa-manajan da sauransu. Kwarewa zo tare da kwarewa a wannan yanki. Saboda haka, wani marketer bukatar ilmantar da kanmu: ya dauki bangare a cikin forums, taro, karanta masu sana'a wallafe-wallafe. Sa'an nan wani gwani marketer iya zama ma fi amfani ga sha'anin, sabili da haka kuma count a dace biyan wahalarsu.

Masu amfani da wani lokacin samun ɓace a cikin shagon a lõkacin da suka gani a gaban mai shagon taga da manyan yawan irin kayayyakin daga daban-daban masana'antun. Kan aiwatar da selection zai zama ƙasa da wuya idan mabukaci ya san wani bayani game da iri, yana da abokai sake bitar game da ingancin kayayyaki, gani da talla. A wannan yanayin, watakila ma a kan inji za a yanke shawarar a kan sayan wani samfurin. Tambayoyi da samfurin iyaka da kuma farashin da aka ma tsunduma a marketing.

Marketer - mai sana'a kuma domin freelancers. Sun yawanci bayar da shawarwari ayyuka ko yi mutum, daya-kashe ayyukan for abokan ciniki. Babban abokan ciniki na freelancers ne kasuwanci da kungiyoyin, talla hukumomin, mutum da 'yan kasuwa, developers dagaji.

sana'a irin

Marketer, sana'a wanda yake shi ne irin "mutumin - da wata ãyã daga" ya haɗu aikinsa tare da alamar bayanai. Yana dukan lissafin, gwaje-gwaje, Tables, Figures. Ake bukata ma'ana damar iya yin komai, ya zama sha'awar yin aiki tare da bayanai, da ikon su mayar da hankali ya kamata ba a cikin gwani a fagen marketing, assiduity da kuma ci gaba da mayar da hankali, da ikon rike lambobi. Har ila yau, da al'adar marketing nuna cewa wannan aiki yana nufin wani irin "mutum - mutumin", saboda saboda da hulda da kuma sadarwa tare da mutane. Saboda haka, yana bukatar da ikon kafa da kuma kula da kasuwanci dangantakar, da lambobin sadarwa, don zama wani connoisseur na mutum dangantaka, zama lamba, sociability da kuma aiki. A nasa ne a aji na heuristic sana'a "marketer". Description of ta ne: ya kamata su yi aiki alaka da bincike, analysis, sarrafa sauran mutane, kula da kuma shiryawa. Yana bukatar a fairly high erudition, fanni, asali tunani, da ci gaba da koyo.

Ayuba Aiki

Babban makasudin aikin a marketing - mabukaci gamsuwa da matsakaicin amfani ga kamfanin. Don yin wannan, bincika da kuma gano unmet bukatun da yuwuwar manufa masu sauraro, bayan - ƙirƙiri wani samfurin cewa zai fi kyau dace da halaye da mai saye.

Abin da ke sa marketing

• Tasowa da wani sa na matakan da samar da kayayyaki da kuma ayyuka, da samun kasuwar da kuma mafi girma zai yiwu bukatar. Ban sha'awa domin kwarai mutane aiki. Marketer aikin wani iri-iri ayyuka da kuma aiki, duka a cikin ofishin da kuma waje da shi. Saboda wannan, to, bãbu ji na yau da kullum da kuma monotony.
• Inganta jitu ci gaban na biyu da sabis na kansu da kuma masana'antu, idan yana daukan wuri. Shiri na sauti da shawarwarin selection ko wani canji a cikin shugabanci na ci gaban da sha'anin matsayin dukan ko wani mutum kashi na marketing mix.
• Saka hannu a ci gaba da sayar da siyasa da sha'anin, don ƙirƙirar yanayi na shirya sayar da kayayyaki, ko arziki da sabis.
• Forecast tallace-tallace da kuma samuwar mabukaci bukatar.
• Nazarin kasuwar na kama samfurori da kuma ayyuka, nazarin bukatar da amfani, dalili, ayyuka na fafatawa a gasa, kasuwar trends.
• A bincike na} azamiyar gasar, shan la'akari da canje-canje a cikin kwastan, haraji da kuma farashin siyasa na jihar, gasa, gudun aiwatar, da kuma wasu dalilai.
• Tabbatar da kasuwanci yadda ya dace, kara kudaden shiga da kuma ribar.

cancantar bukatun

Ga 'yan takara na post na sayar da m gabatar da wani yawan m bukatun. Ake bukata, kamar yadda mai mulkin, wata jami'a digiri a marketing, tattalin arziki, ilimin halayyar zaman jama'a, bayanai fasahar ko statistics. Yana da wuya, bukata naciya aiki. Marketer ake bukata shi ne babban sani da kayan yau da kullum na statistics, da hikimar tantance basira, aikin basira da musamman shirye-shirye domin tarin da kuma aiki na bayanai, yawa bayani. Domin sana'a inganci marketing recruiters hada sociability, da hankali, sadaukar da, tsarin da kuma hikimar tantance tunani, kallo, himma, mai kyau memory.

Kasuwar bukatar ka iya tattara, tsari da kuma nazarin bayanan. Shi ne daidai iya yi da sociologists. Wannan ya hada da tara bayanai game da kasuwar a kan Internet, mayar da hankali kungiyoyin, abokin ciniki hirarraki, kallo, gwaji, marufi, ko gudu a kasuwanci, kuma mafi. Karatu da gasar za a iya sanya ta amfani da musamman fasahar kasuwar bincike, cewa mai kyau umurnin tattalin arziki. Don zama wani cin nasara marketer, dole ka da wani musamman irin tunani. Wani ya kira shi kasuwanci falsafa. Commercial sha'anin, wanda ya kafa kansa babban aiki - saduwa da bukatun masu amfani da, aiwatar da marketing kasuwanci style. Wannan abin da marketing sha'anin.

Biya kasuwar aiki

Wadannan Rasha daukar ma'aikata hukumomin ce cewa talakawan matasa kwararru tare da kadan kwarewa ko babu samun abin daga 300 zuwa 500 daloli a watan, a marketer da kwarewa riga daga 500 zuwa 2000, shugaban sashen iya sa ran biya daga 1500 zuwa 5000 daloli, da kuma sayar da Director - 3,000 - $ 10,000 da watan.

likita contraindications

Akwai wasu likita hani ga mutane da suke so su yi aiki a marketing. Wannan juyayi tsarin cututtuka, shafi tunanin mutum da cuta, cututtuka na zuciya da jijiyoyin jini tsarin, cuta na musculoskeletal tsarin.