Wani abin mamaki game da nasarar wanda ya kafa gidan kofi "Starbucks"

Howard Schultz, shekaru talatin da suka wuce, sun shiga kasuwancin kofi, suna bin manufa ɗaya: don karfafa dangantaka tsakanin mutane a kan kofi na kofi. Yanzu shi ne Shugaba na Starbucks. Duk da haka, hanyar zuwa sama ba sauki. Ta yaya Schultz, wani mutum daga iyalin matalauta, ya shawo kan dukan matsalolin da ya kafa mafi girma na cibiyar gidan kofi a duniya?

Wasu labaru

An haifi Schultz a ranar 19 ga Yuli, 1953 a Brooklyn, New York. Iyalinsa bai bambanta da sauran ba. A cikin hira da Bloomberg, ya ce ya girma a cikin ƙananan ƙananan mata tsakanin talakawa. Saboda haka, tun yana yaron, ya yi wa kansa jin dadi a duniya na rashin daidaito na ɗan adam, talaucin talauci a lokacin da ya tsufa. Lokacin da Schultz ke da shekaru 7 kawai, mahaifinsa, direba mai hawa, wanda ke kula da takardun, ya ji rauni a lokacin tafiya na gaba. A wannan lokacin, babu asibiti da kuma biyan kuɗi, saboda haka an bar iyalin ba tare da samun kudin shiga ba.

A makarantar sakandaren, Schultz ya taka rawa a wasan kwallon kafa kuma ya sami malaman wasanni daga jami'a a arewacin Michigan. Sai saurayi ya shiga koleji kuma, a karshe, ya yanke shawara cewa ba zai ci gaba da taka leda ba. Dole ne in biya bashin karatun, don haka sai mutumin ya tafi aiki. Ya fara da bartender, kuma wani lokaci ma ya kasance mai bayarwa.

Bayan kammala karatunsa daga makarantar a shekarar 1975, Schulz ya yi aiki a shekara guda a filin wasa a Michigan. An gayyaci shi ya shiga Xerox, inda ya sami kwarewa wajen sadarwa tare da abokan ciniki. Ba dogon lokaci ba ya rayu a can kuma shekara daya daga bisani ya zauna a cikin kamfanin Sweden da aka haɗa da kayan aiki na gidan.

A nan ne Schulz ya gina aiki kuma ya zama babban manajan gaba daya sannan kuma mataimakin shugaban. Ya gudu da ƙungiyar tallace-tallace a wani ofishin a New York. Ya kasance a wannan kamfani cewa ya fara magance matsalar Starbucks: yawancin masu yin kullun da suke yin kullun ya janyo hankalinsa. Binciken Howard ya yanke shawarar ziyarci Seattle, kafin ya shirya taron ga masu shagon kantin: Gerald Baldwin da Gordon Bowker.

Sanin Hoto

Bayan shekara guda, Baldwin mai shekaru 29 (wanda ya kafa Starbucks) ya gayyaci Schulz ya yi aiki, ya ba shi matsayi na darektan harkokin kasuwanci da kasuwanci. Sa'an nan kuma "Starbucks" yana da shaguna guda uku, inda suke sayar da kofi mai mahimmanci domin amfani da gida. Na farko shagon Stores har yanzu akwai kuma yana a kan Pike Place kasuwa a Seattle.

Mutuwar tafiya zuwa Milan

Sakamakon Schulz ya sake canzawa sosai lokacin da aka tura shi zuwa Milan don nunawa. Lokacin da yake tafiya a kusa da birnin, yaron ya jawo hankalinsa zuwa ga sanduna inda wasu suka san dukkan abokan cinikin su ta hanyar sunaye kuma sun ba su abinci daban-daban na shaye-shaye, ko dai shi ne cappuccino ko latte. Schultz ya gane cewa dangantakar sirri ne wanda zai taimaka wajen sayar da kofi.

A shekara ta 1985, Howard ya bar Starbucks bayan da masu ƙaddamarwa ba su yarda da ra'ayin Italiya ba. Ba da da ewa ya yanke shawara ya sami kamfaninsa Il Giornale (fassara daga Italiyanci "kowace rana"). Domin ya sake sayar da wuraren gidan gidan kofi, Schultz ya buƙaci tattara fiye da dolar Amirka miliyan 1.6. Bai yi aiki ba a shekara guda a Struckbars, yana ƙoƙari ya buɗe cibiyar sadarwa ta kofi a cikin Italiyanci.

A watan Agustan 1987, an ba da Schulz matsayin matsayin Shugaba na Starbucks, wanda ya riga ya ƙidaya gidajen gidaje shida.

Shahararrun jerin sakonni

Amurka da sauri ya zama wanda aka sanya tare da tausayi ga wannan kamfani. A shekarar 1992, cibiyar sadarwa ta Intanet ta shiga cikin musayar jari na Nasdaq. Kamfanin ya riga ya sami maki 165, kudaden shiga ya kai dala miliyan 93 a shekara. Saboda haka, tun shekarar 2000, Starbucks ya zama cibiyar sadarwa na duniya, ya bude sama da gidajen kantuna 3,500 kuma ya karbi dala biliyan 2.2 a cikin shekara-shekara. Schulz ya zama daya daga cikin mutane mafi rinjaye a Amurka.

"Hudu" ba kullum a kai ba ne, akwai kuma gazawar. Saboda haka, a shekarar 2008, Schultz ya rufe ginin fiye da dari kofi don koyar da mashaya don yafa cikakkiyar espresso.

A wani ɓangare na sake fasalin, Schultz ya sanar da cewa Starbucks na neman daukar ma'aikatan soja na farko. A bara, kamfanin ya tabbatar da jita-jita cewa zai biya horo ga ma'aikatansa a kwalejin.

A yayin aikinsa a Starbucks, Schulz ya biya bashi ga ma'aikatansa, wanda ya kira abokan tarayya. Ya ba wa kowa cikakken likita da kuma inshora, watakila, wannan lamarin ya shafi mahaifinsa.

Schulz ya saki wani littafi mai ban mamaki "Ku zuga zuciyarku a ciki: yadda kullin ya yi ƙoƙarin gina shi da Starbucks".

Cibiyoyin na ci gaba da girma, yanzu yana da tallace-tallace na shekara-shekara fiye da dala biliyan 16, don haka Schultz yana da wadataccen arziki. Babban birninsa ya kiyasta kimanin dala biliyan 3 - biliyan biliyan daya.