"Mac" - shi ne mai salon

Fiye da shekaru talatin karshe PC adawa ne kan "Mac". Kuma idan wani sirri kwamfuta, IBM PC zuriya, ya zuwa magance kusan kowa da kowa, da aikin na "Mac" kawai ya faru. Irin wani m tsuntsu - da kwamfuta "Mac"? Kuma daya ne ba rare brands ne yiwu haka dogon don kiyaye tsaro da mahara abokan adawar?

The asalin sabon abu na kasuwanci

Bari mu juya ga tarihi na fasahar kwamfuta, farkon eighties karni na ashirin da. Duk da yake Apple ya kananan kamfanin kafa ta biyu masu goyon baya - Jobs kuma Wozniak. Sun gudanar kawo kasuwa kamar wata fairly m model na kwakwalwa domin gida masu amfani.

Kuma game da wannan lokacin, a 1981, da IBM giant alama da a saki na farko na sirri kwamfuta. Mai kananan kera sun hau a cikin karfinsu na su kayayyakin da IBM PC, da sanin wanda zai zama kan gaba, na kunno kai kasuwa.

Amma ba ta dauki wannan mataki a Apple. A shekarar 1984, Jobs gabatar da kwamfuta "Macintosh" 128K - magabacin da iyali na Macs.

Daga cikin 80s wa yau

A haskaka daga cikin na farko model, wanda ya ba da ba samu rasa "baby" daga cikin kayayyakin da ya fi girma da kamfanoni, ya zama da Gui. Ko da yake gwaje-gwajen a cikin wannan shugabanci sun sauran developers, kasuwanci kwakwalwa na cewa lokaci da za a gudanar daga umurnin line.

A tarihin Apple kayayyakin cancanci a raba labarin. Shi ne ya kamata a lura da cewa a cikin Bugu da kari ga zana ke dubawa a kan "Macintosh" da aka amfani da farko a kwamfuta linzamin kwamfuta. Amma da rata daga PC to halittar wani launi duba kudin da kamfanin gagarumin kasuwar rabo.

Allon Komfuta "Mack" - shi ne, na farko, daya-yanki. Yana da daraja ambaton sanannen "m" triangles iMac G3, batun wanda alama da dawowar Jobs zuwa Apple a 1997. Ko fari yammancin duniya iMac G4 tare da duba a kan wani bakin ciki tushe.

Amma ba za mu iya manta game Apple ya samu nasara a fagen rubutu masana'antu. PowerBook 100 ya kasance phenomenally nasara domin ta lokaci (saki a 1991). Ba abin mamaki ba bayan wani rabin shekaru goma na Mobile PC mujallar kira shi "mafi kyau na'urar dukan lokaci." Kuma samar haka nisa modified MacBook Air ultra-bakin ciki jiki da kuma daukan hankali ladabi da zane.

Design da PR

Kuma duk da haka, ba fasaha sababbin abubuwa sun yarda su zauna da kuma ci gaba brainchild na Steve Jobs. Dalili na nasarar Apple ya daidai sakawa na ta kayayyakin: "Idan ba mu samar da wani m kwamfuta, shi ne ba domin za mu iya ba, amma saboda ba su so." Mac "- kwamfuta for Elite."

"Shĩn Daban-daban" ( "Ka yi tunani daban-daban") - a slogan a dukan lokaci. To lashe zukatan masu amfani, Apple kokarin shawo kansu cewa su ne na musamman. A ra'ayin bazai asali, amma na aiwatuwa daidai. Kuma yana aiki har yanzu, a lokacin da kamfanin ta kayayyakin yanzu adawa da mobile kasuwar taro Androids.

Tsatso manufar "otherness" da aka subordinated ga haske, asali, da kuma wani lokacin m zane. Ko da wanda suka ba shirya saya kwamfuta "Macintosh", photo na Apple ya sababbin kayayyakin da aka bi da tare da amfani.

Ko fasaha aukuwa ayyana marketing dabarun. M misali za a iya daukan ba tare da keyboard kibiyoyi don saki da farko "Macintosh". Wannan bidi'a bai hadu da fahimtar da masu amfani da Developers, kuma bayan shekaru biyu ya koma zuwa ga kibiyoyi.

Unity "baƙin ƙarfe" da kuma software

A PC kasuwar da wani hadisin cewa "hardware" da ke sa wasu kamfanoni da software wasu rubuta. Amma shi ne ba a cikin "Yabloko": ya "Mac", da tsarin aiki, da yawa daga cikin aikace-aikace ga shi ci gaba da Apple.

Shi ya cancanci musamman da hankali asali Operating System "Mac" - OS X, saboda ban da zane da kuma suna "zaba mutane," shi ne mafi janyo hankalin masu amfani. Mark mai salo zane, sauƙi na saye da kuma sanyi tsarin AMINCI. Abin baƙin ciki, wasu masu amfani kira girma iya ze disadvantages: a MacOS X ne da wuya a kafa a matsayin bayyanar da ayyuka.

"Macintosh" da kuma OS X ya kasance kullum rabuwa, amma a 'yan shekarun nan, bayan Apple miƙa mulki ga Intel sarrafawa, da abotar na "Macs", da kuma IBM-PC sovestimyh ƙwarai rage. Yanzu za ka iya shigar Windows a kan wani "Macintosh", MacOS tsarin aiki ta wajen musamman faci kuma iya gudu a kan wani PC. Wannan kawai da ingancin aiki na OSes a kan "m karfe" muhimmanci na baya zuwa gargajiya bunch Mac - OS X.

Da mutunci, kuma undelivered

Domin da ofishin da kuma ga mafi gida masu amfani, "Mac" na iya zama dace da wannan. The kawai kowa shortcoming na Apple kayayyakin ne da farashin. PC daga wani manufacturer da wannan halaye zai zama mai rahusa. The masu "Mac" yawanci jayayya da cewa su kwakwalwa šauki tsawon, amma shi yana iya zama saboda ba sosai high quality, da yawa masu amfani conservatism "Macs", abin da suke a ba sauri canza su motoci don more zamani.

Akwai sauran disadvantages. Karkashin OS X aikace-aikace software ne sosai kasa da karkashin Windows ko Linux, ku musamman free kuma sosai na musamman. Kuma idan kuka fi so player ko e-mail abokin ciniki za a iya maye gurbinsu da wani shirin na wani misali sa, sa'an nan da mai kimiyya ko sayar da software da cewa zai yi aiki ba. Idan da ake bukata da shirin ba shi da wani version for OS X, shi ne ba daraja jawabin kudi saya a "Mac."

Mutane da yawa masu amfani sun auku tare da Windows, za a iya jin da rashin da kuka fi so kwamfuta wasanni. Su ne da wani tsari na girma kasa. Saboda haka idan kana da wani m gamer, da "Mac" - wannan ba ka zabi.