Mallaka "Pyaterochka": reviews. Business bude nuances

Franchising ne mai zamani da kuma sosai dace nau'i na dangantaka a tsakaninsu kasuwa. Shirye-taimaka muhimmanci ga ganin na wani ra'ayin.

Musamman rare dogon da ya sanã'anta na kamfani "Pyaterochka". Wannan babban kanti sarkar ne a Rasha iri Corporation X5 Retail Group.

Tsari kowane kanti ne dogara a kan kullum saya bukatar, wurin zama ne a nan kusa. Target kungiyar - mutane da talakawan albashi, don haka kowane babban kanti yayi kokarin tsaya low farashin. Janyo hankalin mafi abokan ciniki da aka yi ta hanyar kafa wani rangwame a kan wani samfurin ko rukuni na hannun jari domin wani lokaci.

A tarihin ci gaban da babban kanti "Pyaterochka"

Da bude daga cikin na farko babban kanti "Pyaterochka" ya faru a 1999 a St. Petersburg. A wancan lokaci, kamfanin "LEK" sosai hanzari samo asali - shi ne kawai ya dauki tsawon watanni shida zuwa nasara da Moscow kasuwar da kuma bude na 15 Stores.

A shekara ta 2002, jagorancin "LEK" yanke shawarar gwada wani layin na kasuwanci ci gaban - wannan wani kamfani "Pyaterochka". A shekarar 2005, akwai wani haɗi zuwa cibiyar sadarwar "Kopeika" Stores, "Mutane ta dinari" da kuma "tsaka-tsaki." Sa'an nan guda abu ya faru a cikin renaming na Holding X5 Retail Group.

A halin yanzu, da Rasha kasuwar mai cike da fiye da 6,000 Stores, da bude daga cikin yawancin abin da ya gudummawar da kamfani "Pyaterochka". Reviews kasuwanci abokan ciniki ne musamman m, saboda kamfanin ta executives da cikakken goyon baya ga 'yan kasuwa dake tasowa a duk matakai na raya kasa.

Contact kamfani. manufa na aiki

Ci gaba da raya tun 2002 da kamfani "Pyaterochka" ya canza ta asali dabarun a 2009, da kuma ya zama wata haja sanda (da baya da baya) kamfani.

Irin wannan hadin kai dogara ne a kan wadannan ka'ida: na farko, franchisee da kamfanin ta kai ofishin X5 Retail Group rattaba hannu kan wata hukumar yarjejeniya, bisa ga abin da budding kasuwa sami fiye da 90% na dukiya (sai dai abin sha mai ƙunshe da barasa) da kuma cikakken store management.

Samfurin sayarwa kammala aiwatar da tsabar kudi tattara, da kuma nan kuma canja wurin shi zuwa lissafi na franchisor. A size na hukumar fee ne 13 zuwa 17% na jimlar tallace-tallace.

Na adadin samu franchisees kamata sakamakon to ma'aikata, biyan haraji, kudade, mai amfani halin kaka, da kuma barin kudi don adana abun ciki.

Komai zai zama sirri samun kudin shiga franchisee.

kudin da kamfani

Nawa ne kamfani "Pyaterochka"? 1 miliyan rubles. Kuma girman da farko zuba jari na game da miliyan 8 rubles.

Duk da irin wannan high shigar da dokin store payback auku a cikin 1-2 shekaru.

Abũbuwan amfãni daga Franchising tayi

Mutane daya-daya da 'yan kasuwa suka yi bude nasu rumfarsa ta saida Stores sau da yawa ba zai iya gasa da kiri, sarƙoƙi, saboda su kawai ba su da isasshen albarkatun. X5 Retail Group da aka sani ga wata hanya zuwa rage ta halin kaka - baya Franchising tsarin. Wannan shi ne wani aiki model a cikin abin da mai saye (franchisee) na'am daga mai sayarwa (franchisor) da hakkin ya yi amfani da sanannun iri da kuma musamman harkokin kasuwanci da fasaha da kuma wata-wata kudaden shiga canja wurin da lissafi na iyaye kamfanin da kuma sami wani kaddamarda dillancin kwangila dillancin fee.

Contact kamfani "Pyaterochka" yana da wadannan abũbuwan amfãni:

• Aiki tare da rare iri, wanda a nuna da tabbatar da sauri farkon kasuwanci.
• tabbatar da ci gaban model shagon.
• domin software da kuma takardun.
• cinikayya da cikakken tabbatar da iyaye kamfanin.
• full marketing support.
• gudanar da kamfanoni horo.

kamfani ra'ayi

Bude wani shagon "Pyaterochka" kamfani ne da wani wakilin kananan da kuma matsakaici-sized kasuwanci. Baya Franchising franchisee bukatar m aiwatar da wadannan ayyuka:

1. A binciken da ta sayi wani sa na takardun.
2. Biyan dunƙule-Naira Miliyan Xari biyan bashin.
3. Zaɓi na dace gabatarwa, daidai da kafa cibiyar sadarwa nagartacce.
4. Da saye da zama dole fasaha da kuma kasuwanci kayan aiki.
5. Kudin shiga aikin ma'aikata, suka bi ta hanyar horar a cibiyar horaswa na X5 Retail Group.
6. Da bude daga cikin shagon, a cikin kasuwar.
7. A gwamnati na ma'aikata, iko da tallace-tallace da kuma lissafin kudi na inventories.
8. Riko da fasahar canjawa wuri zuwa ga iyaye kamfanin, kuma mara biyayya ga rubuta domin kowane darektan yankin.
9. Da abinda ke ciki na store in a dace yanayin, na yau da kullum biyan hakkina kuma dace biyan bashin da kasafin kudin.

aikinsu na franchisor

A daidai da zabi nau'i na kamfani kantin sayar da baya "Roundabout" iya kudin daga 6 miliyan. kuma a sama. A wannan yanayin, da franchisor dole:

1. Aika da data game da kowane kasuwanci tsari, da shirin tsarin, iri littafin, kazalika don sanar da franchisee na fasahar da gwaninta na fasahar kantin sayar da ayyukan, injiniya mafita, da sauransu. D.
2. Shigar da software kunshin da kuma rike da shi updated a kai a kai.
3. Shawara da kasuwa a cikin sharuddan gyara, yi da kuma saye da zama dole guda na kayan aiki.
4. Tsara da wadata da tsari da kuma tabbatar da cewa hadin kai da aka shigar kawai tabbatar da kaya ko da kansa rarraba cibiyar.
5. Don samar da yiwu taimako ga tabbatar da cewa barasa kayayyakin da aka kawo kaya franchisees.
6. Unsa shagon franchisee a cikin cibiyar sadarwa marketing da kuma talla yakin.
7. Saka idanu yarda da yanayi na kamfani.
8. Biya hukumar kudade.
9. Gudanar da shirya duba.

Bukatun ga mai saye

Mallaka "Pyaterochka" sa da sabon sanya abokin dogara ba kawai a kan wani barga samun kudin shiga, amma kuma ya tabbatar da cewa shi ba zai bar a wani mawuyacin hali.

Kamar wancan ne m saya dole ne hadu da wadannan yanayi:

1. Mallaka nasu ko janyo hankalin masu zuba jari.
2. Don mallaki ko hayan dace kasuwanci sarari.
3. Mallaka store dole ne a located in daya daga cikin wadannan yankunan na birnin: da mai rai / barci / yawan ko aiki wuri, wanda yake shan wahala daga high sayen patency.
4. Kusa da manyan hanyoyi za a iya located.
5. Dole ne ya zama hanya hanyoyi da kuma tarbiyyar sarari.
6. Kunna pallet bayarwa.
7. M parking ga abokan ciniki.
8. Layin tarhon kuma internet.
9. Ruwa, ya tilasta-iska iska, iska-motsa jiki, dubagari, tsaro ƙararrawa, dumama.
10. ] Aukar "Pyaterochka" dole ne a fili a bayyane a kan ko dai gefen kowane lokaci.

Bukatun ga gabatarwa

Evaluation daga cikin amfanin da kuma halin kaka da aka zaba wuraren da aka gudanar da kwararru na X5 Retail Group. A cikin wuri na Retail sarari, jama'ar na gundumar, yawan fafatawa a gasa, da kuma kayayyakin more rayuwa dogara a kan mafi muhimmanci factor a duk na kasuwanci tsari - yadda sauri biya kashe kamfani "Pyaterochka". Reviews a Moscow a kan hadin gwiwa tare da wannan cibiyar sadarwa su ne mafi yawa tabbatacce.

Abinda ya gauraya abokan - shi ne mai high isa na farko babban birnin kasar, saboda zamani kasuwar yayi wani iri-iri na franchises a wata yawa ƙananan kudin.