Marketing sadarwa - shi ne kafuwar nasara kasuwanci

Domin mafi fahimtar abin da asali marketing sadarwa, shi ne mafi alhẽri raba lokaci da kuma yanke shawara a kan kowane bangare dabam. The kalmar "marketing" na dogon lokaci a ji, ya zama alama da ma'anar shi ne sananne ga dukan, kuma ka nẽmi - za ku sami babban adadin daban-daban ma'anar. Babu wani abu abin mamaki a cikin kowane littafi ya aka ƙaddara a nasa hanya, ko da yake, ba shakka, babu wani tsaurin ra'ayi. A kalmomi biyu: marketing sadarwa - wannan shi ne aiwatar da gano, haramta motsa da kyau saduwa da bukatun da mai saye. Samu a lokacin da wannan tsari, da riba - wannan shi ne yankin na aikin wasu kwararru (bincike, financiers, haraji sufetocin).

Communications - ajalin da aka fahimta daga duk. Saboda haka, marketing sadarwa - wani hadadden na matakan da nufin a cikakkiyar yiwu bayanai ga manufa masu sauraro game da m halaye na samfurin (sabis). Wannan hadadden hada da wani yawan kayayyakin aiki, da kuma kyama.

A mafi muhimmanci marketing sadarwa - shi ne:

• Advertisement: m roko ga mabukaci kaya, tare da wani roko ya saya cewa samfurin (sabis) da kuma wani bayani na wani bambancinsa. Amfani da tashoshi: rediyo, TV, jaridu, waje talla, mail, Internet.
• Samuwar wani recognizable iri (iri): logo zane, saka alama.
• Dangantaka da jama'a (da samar da wani m image na kamfanin, ko samfurin) da hulda da jama'a (na PR): saboda wuce haddi da wadata su, a kasuwar. Don karshen amfani ya sanya ya zabi a cikin ni'imar da samfur naka, kana bukatar ka nuna haƙiƙa kima na m masana da kuma wasu masu amfani da, jama'a ra'ayi. Yana za a iya gani a matsayin mai goyon bayan Rasha haukan (ga maƙwabcinmu ta ra'ayin mutum ne mafi muhimmanci fiye da duk sauran).
• Promotion na biyayya shirye-shirye (ƙarin samfurori da kuma ayyuka da cewa inganta kamfanin surar kuma alamar kasuwanci ce).

• Sales Management (sirri sayar, gabatarwa bonus shirye-shirye tallace-tallace). Don da yawa m mutane suka zo tare da zanga-zanga na ban mamaki fasali na injin tsabtace, a tsaye kadan mai rahusa da mota - wannan shi ne sirri Selling. Amma wannan ba shine mafi kyau misali, da ta dace da burin saitin aiwatar da mafi alhẽri sakamakon za a iya cimma, yayin da rike fuska da iri image.
• Direct marketing (magance wani sirri roko ga mai saye ta kai tsaye mail via da Internet, e-mail).
• Sales gabatarwa: hannun jari, daya-lokaci rangwamen, lotteries da kuma sauran abubuwan da suka faru a rayar da sha'awa cikin da iri. Yana mayar da hankali a kan gajeren lokaci.

A rayuwar yau da kullum, za mu iya ganin amfani da marketing sadarwa a harkokin siyasa:

• samar da sha'awa cikin da iri (dan takarar).
• sa a bainar jama'a da aka sani da dan takarar shirin (amfani Properties daga cikin samfurin).
• kai mabukaci sha'awa a cikin samfurin (kuri'a).

Sai dai itace, irin wannan fasahar, muddin masu amfani ba miƙa stale kaya. Amma shi riga ne a fagen muhalli manufofin da manufa na sha'anin. Ga kamfanoni aiki a kan wani dogon lokaci hangen zaman gaba, marketing sadarwa - wani tsari da aka located a yankin na jama'a sha'awa ga wanda yake aiki.