Pinterest - abin da yake da shi? Social cibiyar sadarwa Pinterest. "Pinterest" Rasha

A Rasha, shi ne samun a shahararsa zamantakewa cibiyar sadarwa Pinterest. Mẽne ne - mai alamar online kasuwanci kayan aiki, ko zuwa mafi girma har da sabon format na portal ga nisha?

A takaice game da sabon zamantakewa aikin

Pinterest ( «Pinterest" - Rasha kuskure) - site (sau da yawa pozitsioniruschy kanta a matsayin mai zaman jama'a na cibiyar sadarwa), inda masu amfani iya upload da kuma raba hotuna. Ya yi kamar wani "toshe kwalaba jirgin", wanda yake shi ne dace don ƙirƙirar tarin hotuna, raba su a kan batutuwa (bukatun, wurare, ayukan hutu, da sauransu. D.). Masu amfani iya duba da "kwamitin" na sauran 'yan cibiyar sadarwa, kazalika da yin amfani da mai rumfa peaked "button" don haɗa zuwa "jam" da hotuna da kuma hotuna. "Husky" za a iya sanya.

Pinterest halittawa yi imani da cewa wannan site za a iya gama mutane ta hanyar sharing da ra'ayoyi da kuma kafofin wahayi. Halitta da American Ben Silbermann aka gudanar da Cold daga Labs, an] en da wani rukuni na 'yan kasuwa da kuma ir. Pinterest yanzu dauke daya daga cikin mafi tsauri a duniya na zamantakewa da sabis. Pinterest yana da wani version a Rasha.

A yi na yin amfani da

Kafin Pinterest masu amfani bude m ayyuka na shafin. A dubawa ba ka damar upload images da kuma ajiye su, a gaggauta warware, sarrafa wasu video files. Babban kayan aiki - spiky lantarki "keys" (Pin) da wanda hotuna da kuma hotuna za a iya a haɗe zuwa clerical hali zuwa wani mai rumfa "whiteboard". A karshen, kamar yadda mai mulkin, ya kasu kashi daban-daban batutuwa, da kuma kafofin watsa labarai ciki da aka shirya a cikin da dama Categories. Da sauran masu amfani iya haka sami hotuna da cewa yin tunãni maslahar su da kuma ayukan hutu.

Home Pinterest kira fil feed, nuna canje-canje a cikin jirgin a kan abin da mai amfani ya shiga. Akwai "shawarar" page na social networks, inda wani babban Yiwuwar posted abun ciki, na duba ban sha'awa mahalarta. Pinterest yana da wani mobile app ga iPhone kuma Android.

nuances na rajista

Na dogon lokaci da aikin ya kasance a matsayi na beta, da kuma sa hannu up for zamantakewa cibiyar sadarwa iya zama saboda sirri gayyatar zuwa Pinterest. Rijistar mai sauki wa'azi da shi. Duk da haka, babu gwada yawa hani a wannan batun ya ba - mai amfani zai iya tambayar wani aboki wanda yana da wani lissafi, don aika da gayyatar. Lokacin da na gaba mai amfani samun shi, ya iya haifar da asusunka, sa'an nan siffanta shi, a lokacin da rajista ne duka. Pinterest iya shigo data kasance profiles daga Facebook da kuma Twitter.

Daga bisani mai amfani shiga cikin definition sashe ban sha'awa. Akwai ya nuna cewa, wasu sun fi son ganin hotuna. Sa'an nan, ya halicci wani da keɓaɓɓun "toshe kwalaba" da jirgin. Yana za a iya hadedde tare da Facebook da kuma Twitter. Duk da haka, a shekarar 2012, Pinterest ya bude kanta ga masu amfani gaba daya. Da bukatar aikawa da gayyata bace. A jerin rajista da account saituna, kamar yadda aka bayyana a sama, an kiyaye su. Da zarar a Pinterest sun iya haifar da bayanan martaba na kowa da kowa, da yawan masu amfani ya karu da sau da dama a kan. Idan, misali, a tsakiyar shekarar 2011, aikin ya game da miliyan 1 asusun, a cikin wani shekara - fiye da miliyan 20.

sayar da muhimmancin

Social cibiyar sadarwa Pinterest ya sauri ya juya a cikin wani m sayar da kayan aiki, wanda aka yi amfani da jagorancin brands. Daga cikin wadanda - tufafin online Stores. Pinterest - wani website cewa ya zama su gabatarwa kayan aiki. Wadannan kasuwanci al'ada aiki a Harnessing zamantakewa sadarwar fasali. Asusun a Pinterest suna da tare da profiles a Instagram, Facebook da kuma sauran social networks. Very rayayye amfani da "Pinterest" kamfanin, kwarewa a tafiya. A musamman, wasu daga cikin sabis saya tikitoci rayayye amfani da photo management damar domin ta zamantakewa ayyukan. Daga cikin aiki " 'yan wasa» Pinterest - wasu Rasha kafofin watsa labarai. Musamman nasara a cikin wannan shugabanci wasu kyau mujallu, wanda shi ne m - su ne babban abun ciki - wannan hoton, wanda sarrafa "Pinterest" damar ta'aziyya yanayin.

Akwai asusun a Pinterest a wallafa gidaje, da masu sanannun blogs. Domin su je ka fi so adireshin da buga "www.pinterest", da kuma sabunta da kafofin watsa labarai ciki ya zama sananne. Digital-dillancin kuma kokarin kada su fada a baya a ci gaban da damar da na zaman jama'a na cibiyar sadarwa. Akwai misalai na "Pinterestom" Amfani da harkokin kasuwanci da ke aiki a cikin real kansu.

Hanyoyi da ya inganta your abun ciki

Akwai da dama tasiri hanyoyi don inganta mai amfani (kamar yadda wani zaɓi, dauke) abun ciki zuwa Pinterest. Daya daga cikin zabin - ainihin jeri na festive abun ciki wanda shi ne wata ila don amfani mafi yawan masu amfani, tun hutu da kuma karshen mako zai shafi dukan. Tare da hotuna da kuma bidiyo a kan wani festive theme za a iya za'ayi "samfurin jeri" (jeri na abubuwa da iri logo), ko saka a ciki kai tsaye talla saƙonni. Wani zabin - ingantawa na ciki search engine, kuma Pinterest shawarwari, saboda haka yin magana, "gida» WANNAN. Wannan aiki tare da keywords kwatanta abun ciki, cataloging su ta amfani da hotuna, daban-daban infographics. Proper search engine ingantawa zai taimaka ciki ya zama "a gani" na sauran masu amfani.

Next gabatarwa kayan aiki - Pinterest hadewa da sauran social networks. Babban ayyuka da suka shafi wannan yankin, hõrarru cikin default zamantakewa cibiyar sadarwa, kana buƙatar kawai rayayye amfani da wannan damar. Wani amfani tip kasuwar - kana bukatar ka sanya wani musamman image. A cewar wasu masana, game da 80% na hotuna da kuma hotuna zuwa Pinterest - kwafi na sauran. Account zai duba mafi m tare da manyan yawan musamman abun ciki.

Zan iya sa kudi a kan Pinterest?

Wasu masu amfani Pinterest koya yi a kan yin amfani da asusunka. Daga cikin daukan hankali misalai - halittawa na kamfanin Pinbooster - wani dandali da za su iya biya mahalarta social networks for yaduwar talla saƙonni daga daban-daban brands. Wannan hanya na albashi - bisa manufa ba sabon, shi ne lokacin da za a fara a farawa, an riga an yi amfani da kan sauran social networks - musamman a kan Twitter. Pinbooster halittawa yarda cewa sun tsince ra'ayin shi a cikin "Twitter" sa'an nan ya yanke shawarar yin amfani da shi a Pinterest. A farawa ne aiki tare da tallace-tallace, kasuwanci da kuma hukumomin, yin su shawarwari a kan mai amfani rabawa da daban-daban sharudda (yawan lambobi, yanayin wuri, da kuma a kan haka. D.). Duk Pinterest iya sa tare da farawa. Pinbooster iya nuna your online ma'aikaci nawa ya zai karɓi ga littafin na talla ciki.

Tarihi na halitta

Daya daga cikin wadanda suka kafa Pinterest - Ben Silbermann daga Iowa. Mahaifansa biyu - da likitoci, da kuma ya yanke shawarar ci gaba da iyali kasuwanci ta shiga jami'a a wani likita kwaleji. Duk da haka, masu sana'a hanyar American prolih a cikin wasu shugabanci. Ben ya m na karanta game da} ir} portal TechCrunch, sha'awar fasahar, kuma nan da nan tsunduma a yanar gizo ci gaba a Google. Ya aka musamman wahayi zuwa gare ta aikin tare da hotuna, kuma ya sãmi kamar shiryayye mutane, ƙirƙiri your Pinterest farawa, wanda aka kaddamar a 2009. A karo na farko da aikin ofishin da aka a gida Ben Silbermann. Mahalicci da wani sabon zaman jama'a na cibiyar sadarwa ya aika da gayyata zuwa sabon masu amfani. A farko, da yawa magoya na social networks sun tabbatar da cewa your Pinterest Internet ba ban sha'awa shi ne, ba quite mai alamar aikin. Amma a kan lokaci, da farawa har yanzu same duniya fitarwa. A ra'ayi na tattara da kuma raba images kamar yawa Internet masu amfani. A muhimmanci rawa wajen inganta Pinterest Times mujallar, wanda aka buga wata kasida game da aikin, kazalika da sakon cewa Pinterest - Listing saman 50 mafi kyau yanar shekarar 2011.

masu sauraro

The most masu sauraro na zaman jama'a na cibiyar sadarwa Pinterest - mata. Su ne game da 70% na jimlar yawan masu amfani. Age na yawanci masu asusun - 25-40 shekaru. A gasar za ta ba quite m, saboda hotuna - shi na goyon bayan fashion yayi, da kuma kawai murna da ido iri tufafi, iyali abubuwa, tsara sabon abubuwa. Gaskiyar cewa mata - babban sauraro your Pinterest, ji dadin wani iri-iri na kasuwanci da inganta yin amfani da images of su samfurori da kuma ayyuka tsara don bukatar daga cikin Ladies. Pinterest ne sananne ga giant leaps sauraro girma daga 'yan dubban daruruwan masu amfani a cikin farkon shekaru zuwa miliyan 50 da karshen 2013-th. Irin m girma kara zirga-zirga, wasu masana hade da gaskiya cewa bayyanar aikin ya zo daidai da lokacin da aiki yaduwa na na'urorin hannu, musamman Allunan. Da taimakon wadannan hotuna look ya sau da yawa da mafi m fiye da PC. Kaikaice tabbatar da ka'idar statistics bayar da mafi social networks - game da rabin na Pinterest masu amfani shiga a tare da iPad asusun.

Pinterest a Rasha

Rasha masu amfani ba tukuna da irin wannan Pinterest nuna sha'awa, kamar yadda ka yi hannu da shuni na Internet a kasashen waje. Kuma wannan, duk da zargin musamman zamantakewa cibiyar sadarwa (cikin shahararrun - Pinme.ru, wanda ya karbi zuba jari daga sanannun asusun Fastlane Ventures). Domin da yawa Russia, da sunan zaman jama'a na cibiyar sadarwa ne sosai sabon, ba su sani ba game da Pinterest, shi ke nan saboda aikin. Kamar yadda aka kiyasta da kamfanin ya sayar to TNS, da Rasha, masu sauraro na social networks ya game 513 dubu. Users a watan Nuwamba 2013 (ko da yake wasu masana zaton cewa wadannan Figures ba sun hada da masu amfani da wayar hannu aikace-aikace). Top manajoji na Pinterest a wata hira da Rasha kafofin watsa labarai, duk da haka, lura da cewa, Rasha mai amfani da kwarewa da iya zama da muhimmanci ga kamfanin.

A cewar wakilan Amirka zamantakewa cibiyar sadarwa, Russia ne sha'awar abincin da duniya, son tafiya, koyi sababbin abubuwa game da sauran} asashen, na kokarin bi trends a fashion da zane. Wadannan halaye na Russia za a iya da kyau a hade tare da yiwuwa na social networks "Pinterest", wanda accumulates mai yawa na samfurori na gani abun ciki. Akwai version na Pinterest website a Rasha.

A dalilai domin shahararsa

Masana sun bambanta da dama manyan dalilan da duniya nasarar Pinterest. Da fari dai, shi ne ganuwa. Yana aka samu da na gani a cikin wani nau'i na rumfa "whiteboard," da kuma sauki Viewing na hotuna da kuma hotuna collections. A "Pinterest" kusan babu rubutu da abun ciki, da kuma masu amfani iya skontsentirovatsya don duba daya da irin kafofin watsa labarai. Abu na biyu, Pinterest yana da babban kasuwar m. saka alama masana da sauri gane cewa "Pinterest" a lokuta da dama ta iya zama mafi inganci fiye da sauran social networks, kamar yadda wani mahimmin juzu'in mutane sauki kuma mafi dadi dauki hoton, maimakon rubutu. Abu na uku, Pinterest damar mai amfani don jin kamar haraji.

Akwai magoya tattara kan sarki, tsabar kudi, da kuma irin wannan so wajen sauri canjawa wuri zuwa dijital form, godiya ga dama daga American social networks. Girma ba tukuna sosai high shahararsa na aikin a Rasha iya taimako zuwa ga gaskiya cewa akwai wani version on Pinterest Rasha.

Tsinkaya domin cin gaban

Masana sun yi imani da cewa Pinterest ya dauka barga alkuki a duniya "online yanayin kasa" daga kasuwanci ra'ayi - zamantakewa cibiyar sadarwa don ƙirƙirar wani daidaituwa tsakanin ganin fashion da shopping kamar yadda irin wannan. Wasu kwararru sun kiyasta cewa Pinterest masu amfani ciyar da fiye da wadanda suka yi asusun a kan Facebook, da kuma wannan al'amari na nuna babban m na talla shafin. Bisa ga hasashen da marketing, brands zai gravitate ga cewa aiki tare da Pinterest kai tsaye da kuma amfani da dandalin sada zumunta a matsayin rarraba tashar. A sakamakon haka, wani ɓangare daga cikin ayyukan nuna ta kiri, zai dauki kan social network Pinterest. A karshen mai amfani da za su amfana daga aikin site sayan kaya. Yana da muhimmanci cewa, harkokin kasuwanci shirya wa kansu: Pinterest - abin da yake da shi? Sayar da kayan aiki, ko a dace tashar sadarwa? Yana yiwuwa, masana yarda, ka Pinterest ƙirƙirar raba samfurin for online ciniki. Babban matsala a cikin wannan yankin, imani kasuwar iya zama m aiwatar da niyya talla tayi.