Reasoning About Copywriting

Sana'ar rubuce-rubuce na da ni - shi ne mai burge. Ba na sha da kuma magunguna - Ina son na Ukrainians daga mai, trudge daga aikinsu. Me ya bukatar ya san nan gaba abokan ciniki? Yana da matukar sauki. Tunani game da shi, bambanci tsakanin wahala rubutu da aka rubuta da wani copywriter tare da mafarki albashi, a kan aikin yi da rai, tare da wahayi, tare da jirgin ...

Na san cewa sauran copywriters, misali, ba na son WANNAN-texts. Kuma ina son WANNAN, tunanin, kuma ba na ganin wani abu abin kunya ne a gare shi. Don ni, WANNAN-copywriting - kamar yadda wani irin wuyar warwarewa inda kana da ya iya ba kawai rubuta, amma kuma su yi la'akari da - ko kuma wajen, ƙidãya. Wuya a yi ĩmãni ba, amma a makaranta na son aljabara akalla wallafe-wallafe. Saboda haka WANNAN Copywriting - domin ni wannan m algebraic matsalar, wanda yake da muhimmanci a gaba su yi tunanin da algorithm mafita sa'an nan kawai ya "Paint."

Alal misali, ga mai sauƙi aiki na WANNAN-copywriting:

• Ganin: 20 hannunka shafi, na wadda 10 - phrases.

• Nemo: mafi kyau duka wuri na rubutu, don kauce wa "crowding" da "spamnosti".

Amma isa game WANNAN copywriting, da kuma cewa zai ba da alama cewa ba ni da sha'awar wani abu. A akasin - Ni mai farin ciki wahala a kan bambancin kerawa, don ƙirƙirar wani "sayar da texts," zama su ne ba daidai ba, da kuma yin hankali zane (wannan ba copywriting, amma wajen krieyting - halitta ra'ayi na kamfanin, ciki har da da manufa, da dai sauransu) .

Ã'a, mafi yawansu duk Ina son al'ada, mutum texts. Ina mai sayarwa ba alhãli kuwa, pompous puffing fitar da kumatun, da inda kodayaushe babu daya mechanized robot shawara, kamar yadda gaskiya da kuma HIKIMA game da kansa, game da samfurin da amfani. Ina son shi a lokacin da na matani yi da mai sayarwa da mai saye kusa maimakon aka shirya a kan daban-daban tarnaƙi na barricades kasuwar.

Me game da ingancin ... yana da kowa da kowa hukunci a gare kansa. Copywriter - ba $ 100 don faranta wa kowa da kowa. Kuma Ksyusha Sobchak ba to cũtar kowa da kowa. Na gani m misalai na copywriting, a ganina - amma sun samu magoya bayansu. Kuma mataimakin versa. A general, duba da kanka, kokarin, imani da kuma za ka yi nasara. A karshen, copywriting - yana da ba haka ba wuya.