Sin mota masana'antu: trends da kewayon Sin motoci. Overview na Sin mota masana'antu

Sin ta koya yi motoci a matakin mafi kyau a duniya brands da ake yanzu rayayye samun kasuwa. A zuciya na nasara fadada Sin kayan masana'antun ne mai sa na abubuwan da ake kunno kai a cikin tsarin da m tushe.

Sin mota masana'antu: jiya da yau

A farkon rabin na 90 Sin mota masana'antu ba ya cikin mafi kyau yanayin - yafi saboda rashin samun damar zuwa gasar fasahar. A mayar da martani ga wannan halin da ake ciki, gwamnatin kasar Sin ta yanke shawarar rage shigo da na kasashen waje da motoci, da kara zuwa 80% shigo da taƙawa.

A sakamakon haka, mota masana'antu da wani tutu kara samar a kasar Sin. By jihar ta hanyar haraji amfanin da aka tabbatar. The Sin tafi zuba jari, da kuma samar da motoci ya kara da cika fuska - sosai domin ta shekara ta 2003 ya fara da za a lura da wani na fili zafi fiye da kima daga cikin kasuwar: bukatar ya ragae, farashin sabon motoci fara fada.

Halin da ake ciki a taimake aiki a kan waje kasuwanni da kuma, a sakamakon, samar da shi ne ba kawai ba auku a cikin koma bayan tattalin arziki, kuma tsiwirwirinsu ko fi ban sha'awa taki: a shekara ta 2006, kasar Sin ranked uku cikin sharuddan da motocin (bayan Amurka da Japan), da kuma ta 2009, ya zama a duniya jagora a cikin masana'antu. Jeri na Sin motoci da aka rayayye fadada. Masana sun yi hasashen cewa a shekarar 2020, kowane uku mota a duniya zai sa alama da wani zama a yarda a kasar Sin. Revenue ci gaban da kasar Sin ta mazauna taimake inganta halin da ake ciki a kasuwannin cikin gida, ba wai kawai yin tsayayya da wani tsari daga m kera, amma daga waje kaya.

Sales a Rasha

Sin mota masana'antu a Rasha ne ba m. Kamar yadda aka kiyasta na masana na cikin mota kasuwar, a 2013, tallace-tallace na brands daga China wuce miliyan 100 raka'a. Kuma ya karu kasuwar rabo na Sin zuriya inji - shi ne 3.7% (yayin da a shekara ta 2012 - 2.6%). Mafi mashahuri iri - LIFAN. iri tallace-tallace girma a shekarar 2013 ya 34% idan aka kwatanta da shekara ta 2012 m, 27.467 motocin da aka sayar.

Na biyu wuri a kan tallace-tallace na Geely iri won (27,263 motoci), da karuwa idan aka kwatanta da baya shekara - 55%. "Bronze" lashe Great Wall Brand (19,954 motoci, da girma - 39%), na huɗu matsayi na Chery staked (19 855 da motoci, girma - 4%). Manyan dalilan da shahararsa na brands daga kasar Sin zuwa Rasha masana kira da fadi da kewayon da low farashin. A cewar manazarta, kasar Sin auto masana'antu za su ci gaba da zuwa nasara da Rasha kasuwar, da rabo a cikin m nan gaba zai iya isa 10%.

Lifan

Shugaban Rasha tallace-tallace - Lifan kamfanin - da aka kafa a shekarar 1992. shi yanzu tsirarwa, wasu fiye da motocin fasinja, bas da ATVs. Fassara daga kamfanin kasar Sin sunan na nufin "in je full ze tashi." A farko inji wannan alama bayyana a Rasha a shekara ta 2007, kuma shi ne wani fasinja mota Lifan iska. Daga cikin sabuwar iyaka na samfurori - wani gyara Lifan Solano, ya shiga a cikin gyaran gashi na Rasha Federation a watan Nuwamba 2013. The inji yana da wani 106-horsepower engine, sanye take da ƙafafun a kan wani haske gami, mai iko sauti tsarin (6 jawabai). Sin hawa babban fafatawa a gasa, a cikin kashi - Nissan Almera (102 HP motor ..), Kia Rio (107 HP.)., Geely Emgrand (98 HP ..). Duk inji - a cikin wannan price range (429-489,9 dubu rubles.). Ya kamata a lura da cewa a watan Nuwamba 2013 ya karu Lifan garanti zuwa 5 shekaru (150 thous. Km gudu).

Geely

Kamfanin da aka kafa Li Shufu, wanda yanzu ranked a cikin sama da 50 arziki a kasar Sin tare da wani arziki daga biliyan 1.5. Dollars (bisa ga Forbes). A shekarar 1986, an kasuwa ya bude wani kamfanin domin samar da gyara ga refrigeration tsarin. Bayan shekaru uku, sai ya fara nuna ado abubuwa na Magnolia itãciya, kuma daga baya ya koma a kan su samar da babura. A 'yan shekarun baya, a shekarar 1997, Li Shufu fara taron motoci a ta factory. Shekara guda daga baya, tare da na farko samfur birgima kashe da mota a karkashin Geely iri. Wannan kalma da aka fassara daga Sin nufin "Farin Ciki". A 1999 ya fara gina manyan shuka a Ningbo, kuma tun 2003 da iri da aka sayar a kasashen waje. Kamfanin a yanzu samar da game da 600 da dubu. Cars a kowace shekara, suna fitar dashi zuwa 46 ƙasashe. A 2014, a Rasha showrooms karkashin Geely iri za a sayar da biyu sananne mota - EX7 (crossover) da kuma SC7 (sedan). A farko (a cikin datsa mafi girma kudin) za a sanye take da fata ciki, kafofin watsa labarai da kuma haska, parking na'urori masu auna sigina, gaban airbags. Daga cikin sananne fasali na biyu mota - kwandishan da kuma na zamani sauti tsarin.

Babu shakka cewa more kuma mafi m shi ya zama Sin auto masana'antu. Reviews a kan yin amfani da inji tare da wannan zabin, zai yi wasa a lokaci guda, babbar rawa a nasarar da sabon kayayyakin data - ku kawai bukatar jira da tallace-tallace.

Great Wall

Great Wall Motor (GWM) - China ta most mai zaman mallakar kamfanin a filin na mota samar. Kafa a shekarar 1976 a lardin Hebei. Kamfanin ya fara aiki a matsayin manufacturer na kananan motoci, amma a tsawon shekaru ya girma a cikin wani rike da kamfanin ya kunshi lamba na rassa (su ayyuka kasu - wasu tattara motoci, wasu nuna gyara). Har 1997, GWM motoci kawota kawai zuwa kasuwannin gida, amma bayan ya zama assimilated da kuma kasashen waje. A mafi girma bukatar wannan alama na na'ura aka lura a Amurka, Rasha, da kuma yammacin Turai kuma a kudancin Amirka da kuma nahiyar Afrika. The iri ne ba duka a cikin ɓullo da kuma a cikin kama-up kasuwanni. Yanzu da Hyundai - daya daga kasar Sin ta kasuwar shugabannin a cikin wadata da "technicals". A 2003, da GWM hannun jari da aka sayar a kan Stock Exchange a Hong Kong. Kamfanin samar da dubban daruruwan motoci a kowace shekara.

Daga cikin sananne sababbin abubuwa na samfurori daga cikin iri na motoci - Haval Santa Fe, nuna a Beijing Motor Show a watan Afrilu 2014. The inji aka yi nufinsu ya zama gasa na BMW X6. Saboda da Great Wall, kasar Sin mota masana'antu iri zama sananne a Rasha. Da alama - wani majagaba na Rasha kasuwar.

Chery

Wannan alama - daya daga ƙarami a cikin kashi, wanda motocin ne Sin mota masana'antu. Kamfanin da aka kafa a 1997 a kan himma daga cikin City Hall na birnin Wuhu, a lardin Anhui.

A cewar jami'an, a cikin Municipality (kuma a lardin a matsayin dukan) ya ba da wani isasshen matakin na masana'antu samar. A farko an yanke shawarar gina samar da mota engine shuka. Daga baya, da factory kammala na'ura, kashe miliyan 25. Dollars a ƙarin kayan aiki saya daga Ford, da kuma kaddamar da wani cikakken fledged samar da inji. An ban sha'awa Gaskiyar ita ce, da sunan Chery (baƙi da Turanci "ceri", watau ceri), da kamfanin ya samu a lokaci daya. Na farko, alama mai suna a kasar Sin - "Ruy ki" wanda yake nufin "musamman albarka". A farko, wannan magana transliterated kamar Qirui, amma kamar yadda yake a cikin harsunan Turai da kunne tsinkayen ba quite saba, kamfanin kira Chery (da kuma kafin cewa an matsakaici zaɓi - cheery). Da dama samfurori da latest model kewayon da iri da aka gabatar a karshen 2013. Daga cikin su - Chery Tiggo gaban-dabaran drive, biyar-gudun manual watsa tare da wani variator, 139-horsepower engine.

tallace-tallace al'amurra a Rasha

Kamar yadda aka ambata a sama, wasu masana sun yi imanin cewa, kasar Sin auto masana'antu iya daukar 10% na Rasha kasuwar. A cewar masana, daya daga cikin dalilan da wani kaffa view of nan gaba na kasar Sin brands a Rasha - wata fadi da kewayon. Bi da bi, wani factor cewa zai iya rage gudu fadada "kasar Sin" - shi ne low amincewa a kan ingancin da na'ura da kuma a wasu lokuta ba mafi kyau image. Masana sun lura cewa carmakers daga China biya mai girma da hankali ga sabis, samar da kayayyakin gyara tallace-tallace cibiyoyin, na'urorin haɗi.

Babban aiki ga dillalai sayar Sin brands, masana kira bayanai aiki tare da abokan ciniki: Russia sau da yawa ba su san wani abu game da Sin brands, cewa su ne quite iya gasa da Turai, Japan da kuma Korean kamfanonin, da kuma cewa manufacturer Yana bayar da cikakken tabbacin. Daga cikin m kimomi da kasuwar masana cewa, kasar Sin motoci - wannan brands a raya ƙasashe da wani bata lokaci ba na shekaru 5. An lura da cewa ingancin motoci taru a kasar Sin, an girma steadily, da kuma farashin su ne araha.

Marketing a Sin

Kamar yadda aka ambata a sama, da Rasha ababen hawa a motoci daga kasar Sin janyo hankalin farko araha farashin. Duk da haka, shi ne ba kawai wannan. Shi ne abin kula ne musamman m marketing da Sin auto masana'antu ciyarwa a Rasha. Wannan ya shafi dama yankunan da aikin, da key na wanda - ingantawa na samarwa da kuma kyautata na tallace-tallace tashoshi. Alal misali, a 'yan shekaru da suka wuce na Chery sanya hannu tare da Kaliningrad shuka "Avtodor" m yarjejeniya, wanda a yarda don kara tallace-tallace a cikin' yan lokutan. Sin automakers sun gudanar hannu kwangila tare da manyan kiri, "Karin", "Atlant-M", "AvtoVAZ", "Autoworld", game da shi, da samun damar yin amfani da wannan tallace-tallace tashoshi kamar yadda duniya ta manyan brands. A Rasha jama'a samu amfani da gaskiyar cewa akwai Sin motoci, wanda shi ne hoto bayyana a mujallar tallace-tallace da kuma taskoki kusan ko'ina.