Abun ciki marketing dabarun ga kananan harkokin kasuwanci

Content marketing - wannan shi ne daya daga cikin mafi tasiri dabarun don jawo hankalin abokan ciniki. Tare da shi, ba kawai sayar da kayayyakin, da kuma kafa dadewa dangantaka tare da abokan ciniki, da kara alama wayar da kan jama'a, samuwar barga m abũbuwan amfãni, kuma site ne cluttered halitta reference nauyi, wanda yakan taimaka wa search ci gaba.

Amma akwai wani hasashe cewa, abun ciki marketing - shi ne prerogative na manyan kamfanoni tare da babbar talla kasafin kudi, domin aiwatar da dabarun bukatar sa hannu na cikin tawagar kunkuntar kwararru, da kudin na samar da, bugu, da kuma abun ciki gabatarwa. Yi ya nuna cewa, ko da kananan kamfanoni da za su iya samu nasarar amfani da abun ciki marketing.

Saboda haka, kamfanin dillancin "Alfa-content" mafi abokan ciniki - shi ne kananan da kuma matsakaici-sized kamfanoni, wanda zo tare da takamaiman manufofin: ƙara da niyya zirga-zirga da kuma leads ne don samun halitta links. Na'am, wannan ba zai zama irin wannan babban kasuwar ɗaukar hoto, kamar yadda shi ne yanayin da manyan brands, amma ba lallai ba ne - a nan sauran dalilai. Yau, za ku koyi abin da ya nemi a aiwatar marketing abun ciki don kananan kasuwanci.

1. Sa a raga da kuma cika sharudda

Content marketing - yana da dogon lokacin da dabarun. Duk da cewa akwai gajere effects kamar zirga-zirga karuwa bayan cike gurbi, ba ka gani nan da nan sakamakon, kamar yadda shi ne yanayin da ya kunsa, talla, ko e-mail-marketing.

A wani kananan kasuwanci, a lokacin da iri ne har yanzu ba a sani ba manufa masu sauraro, abun ciki marketing ne cikakken fara aiki a 6-12 watanni (ma'ana ba kawai zirga-zirga, amma kuma fitarwa, suna, WANNAN-effects). Saboda haka wajibi ne a yi aiki daga wani dabarun ga watanni gaba da kafa idon basira a raga.

A manufofin kamata a kayyade, misali:

• a lokacin shekara zuwa kara yanar zirga-zirga ta 300%.
• domin watanni shida da kara yawan adadin leads da 100%.
• domin watanni uku ƙara yawan rajista zuwa 50% da sauransu.

A layi daya da definition na manufofin, ayyana wani tunani batu. Wannan key yi Manuniya rubuce a farkon na yakin. Ƙayyade Manuniya, za ka iya amfani da wadannan kayayyakin:

• Google Analytics ko "Yandeks.Metrika" (kasancewa, game da kafofin, hali a kan site, umarni, masu sauraro bayanai, da dai sauransu ...).
• Ahrefs, MajesticSEO (adadin da kafofin na baya links to your website).
• SeoPult (monitoring matsayi a cikin kwayoyin batun).
• Marketo, MailChimp (tasiri na mailings ta mail).
• YouScan, IQBuzz (monitoring nassoshi blogosphere da social networks).

Idan muka magana game da takamaiman yi Manuniya, za su iya zama:

• zirga-zirga.
• Lida.
• tallace-tallace;
• kagara.
• comments.
• lambar biyan kuɗi.
• Ganuwar a cikin kwayoyin halittar.
• CTR da yawa wasu.

Definition na yi sharudda da muhimmanci sosai, saboda kamar yadda za ka gane abin da sakamakon kawo wani musamman tashar da abun ciki, da kuma ko ba da su zuba jari da kara.

2. Enable ɓangare na uku albarkatu

Cikakken m aiwatar da wani abun marketing dabarun ne kawai samuwa ga kamfanonin da babban kasafin kudi. Kananan kasuwanci ba zai iya iya yi hayan wani sashen na 4-6 mutane wanda zai magance musamman tare da abun ciki marketing. Saboda haka, biyu hanyoyin kungiyar na aikin ana amfani: cike da kuma m samuwan kaya daga waje. Idan wani daga cikinsu ba tare da samuwan kaya daga waje ba zai iya yi.

A hali na m samuwan kaya daga waje da gefen shige raba ayyuka - sau da yawa samar da abun ciki (copywriting, zane, bidiyo, daukar hoto, bincike, da dai sauransu ...). Da kuma ci gaban dabarun, jawo sama da shirin na ciki, layout, abun ciki, gabatarwa, Kulawa haifa da ma'aikatan mamba - a ciki marketer.

A amfani da wannan hanyar shirya aikin da gwani ma'aikatan Masani ne na musamman, na harkokin kasuwanci, aka fara sarrafa a cikin batun shi ne saba da tasiri tashoshi na gabatarwa da kuma abun ciki Formats. A daya hannun, da dukan yankin na aiki ya dogara a kan mutum daya, kuma wannan halitta mai hadarin: a yanayin saukan wani asibiti, wata hutu ko kwatsam sallama tsari zai turken shanu.

Amma dai ba duka. Yana da wani zalla kudi al'amarin. Good don abun ciki marketing gwani wuya a samu, wanda bai isa ba sana'a, da albashi farawa daga 70 dubu. Rubles. Add to wannan kudin shirya wurin aiki, haraji, sotsvznosy, rashin lafiya iznin, vacation, kada ka manta game da kudin ciki da halittar kuma jeri. A sakamakon haka, ciki marketing za kudin daga 200-250 dubu. Per watan.

Domin da yawa kananan kamfanoni ne sosai nauyi kasafin kudin. Saboda haka, da shahararsa na cika samuwan kaya daga waje. La'akari da wadannan makirci na aiki a kan misali na hukuma.

A kowane kamfanin akwai alhakin marketing (wannan na iya zama wani marketer, Head of Sales, mataimakin darakta ko Director a mutum). Ya Rokon ga hukumar, shi yana sanya wani musamman aiki, da aiki yana biya da kuma jira don sakamakon.

A cikin "Alfa-content" duk aikata domin ya rage girman ɓangare na abokin ciniki - daga farko data tana bukatar, halitta da matsalar, buƙatun don abun ciki Formats kuma jeri tashoshi. Babu shakka, shi zai zama wajibi ga yarda a ciki shirin, amma shi ba zai dauki lokaci mai yawa.

A abokin ciniki ance daya daga biyan kunshe-kunshe. Alal misali, a kananan kasuwanci, za a iya zabar kunshe-na 100, ko 150 dubu. Rubles. A cikin farko case, 3000 tabbas ne a mulki a karo na biyu - 4000. A cikin wani hali shi ne mai rahusa fiye haya wani cikakken lokaci ma'aikaci, amma bai bada garantin cikakken samuwan kaya daga waje mafi kyau.

"Alfa-content" ba ya rufe aikin har sai an yi shi har na. Haka kuma, a cikin dukkan lokuta, yana yiwuwa ya wuce da shirin ba tare da gyara da kasafin kudin. Ga 'yan misalai:

Kamar yadda ka gani, da shirin da za a iya wuce matsayin 36 ko 42%, ko 249, ko ma 607%! A sakamakon haka, gwamnatin rikon kwarya ta halin kaka ga abokin ciniki aka rage muhimmanci. Sabõda haka, aiki tare da hukumar - shi ne mai kyau hanyar ajiye kudi ba tare da hadarin.

3. Ka kasance m tare da aiwatar da dabarun

Content marketing likes tsari. Target masu sauraro samun amfani da su kafa da taki na littafin kayan, da kuma wani gagarumin sabawa zai yi aiki a wata asara - masu amfani iya ko da yaushe override da rashin bayanai da taimakon da fafatawa a gasa.

Saboda haka tabbatar da yin wani abun ciki shirin. Ya kamata a kayyade abin da abun ciki da ake bukata, inda za a buga, wanda yake da alhakin halittarsa, kuma jeri, kayyade deadlines da sauransu. N. Wannan ba kawai wallafa da shirin da kuma ladabtarwa cin zarafin kayan aiki da kuma na gani na dukan tsari.

Content shirin fi zama a kalla 1-2 watanni a gaba. Duk da haka, kasuwar trends an canza: abin da suka ce yau iya zama m gobe, don haka babu wani batu Gudun ma gaba, kuma ku ciyar da mai yawa kokarin haifar, sa'an nan an gyara shirin.

Bugu da ƙari, cikin kasuwanci content ake dangantawa da gwaje-gwajen. Sani a gaba da tsare-tsaren za su yi aiki da abin da ba su ko da yaushe aiki, amma da fitina da kuma kuskure za a iya gano cewa masu sauraro likes, mutane ne mafi raba fiye da cewa comment, daga abin da articles mafi zirga-zirga da kuma leads. Ba "cements" content marketing abun ciki a cikin shekara-shekara sharuddan - zama m, da kuma sakamakon ba zai dauki dogon.

Summing up

Content marketing ga kananan kasuwanci - shi ne mai gaskiya. A duban farko, yana da tsada da kuma ba araha ga kananan harkokin kasuwanci. A gaskiya, da kudin na mahallin da kuma kafofin watsa labarai talla ne mafi girma. Bugu da kari, da sayar da abun ciki aiki a hanyoyi da dama: da ka samun niyya zirga-zirga da kuma high quality WANNAN, links, sabili da haka, matsayin da website a cikin kwayoyin girma batun. Kuma idan ya yanka kashe kudade, da sakamako ne kiyaye, da bambanci ga abun ciki a lokacin da sifili a kan ma'auni na wajen dakatar da kwarara daga zirga-zirga.

A matsayin hanya ga aiwatar da abun ciki marketing shi ne mafi inganci da cikakken samuwan kaya daga waje a cikin hali na karamin kasuwanci. Juya zuwa ga "Alfa-content" dillancin, ku wuce aikin masana, sami wani lamuni na da sakamakon da gusar da kasada da kuma halin kaka hade da aikin ma'aikata. Result - kasafin kudin manufa a mulki, kara alama ya san kuma halitta backlinks, wanda taimaka inganta site a search.