Analysis na marketing yanayi na sha'anin matsayin wani ɓangare na wani marketing dabarun

A manyan yawan yanke shawara cewa suna dauka a yanzu, ciki har da wani kewayon manufofin, damar yin amfani da sabon kasuwanni, reshaping kasuwanci dangantaka "mai saye da mai sayarwa" farashin kungiyar, ne a sayar da jirgin sama. Saboda haka, daga marketing yanayi da kuma sayar da dabarun da sha'anin dogara da kwanciyar hankali na kasuwanci.

A marketing dabarun da kamfanin dole ne hadu da wadannan sharudda:

- gaban ayyana manufofin.

A yi, da halitta na manufofin - mafi wuya. Domin daidai da manufar da na yanzu bukatun da sha'anin, shi wajibi ne don gudanar da wani aiki, sakaci na wanda zai iya kai ga mummunan sakamakon a nan gaba.

- samuwar kintace ga ci gaban halin da ake ciki a nan gaba, da kuma da dama tatsuniyoyinsu cimma wannan burin.

A marketing dabarun kamata aiki bisa ga shirin, wanda aka fentin da wani nuni da iko da kuma aiwatar da bulan maki. Idan akwai wani sabawa daga cikin shirin, sa'an nan kamfanin ya karkata daga burinta ko marketing shirin ne m.

- samuwan iko da marketing ayyukan. Business nasara ya dogara da ayyuka na mutane da yawa, domin kowa da kowa da hannu dole ne a san da kuma gane abin da suka aikata.

Bisa ga sama sharudda, marketing analysis yi sha'anin muhalli.

Don kula da zaman lafiya da kuma ci gaban kasuwanci mahaluži, ya kamata ka kai a kai gudanar da wani bincike na kasuwanci yanayi na sha'anin. A marketing yanayi kunshi Macro kuma micro muhalli, shi ne muhimmanci a yi amfani da matsakaicin adadin bayanai da cewa shi ne samuwa ga marketing sashen.

Domin Macro dalilai sun hada da:

a) siyasa da kuma doka dalilai - zaman lafiyar harkokin siyasa, da shari'a tsarin kasuwanci, da mataki na jiha iko da tattalin arziki, musamman haraji dokokin.

b) tattalin arziki dalilai - sayen ikon jama'a da matakin na samun kudin shiga, da hauhawar farashin kaya, kasancewa na aro kudi (rance), matakin amfani, jigon wani wholesale kasuwar jikewa kaya;

c) alƙaluma da dalilai - Gwargwadon wuri, yawan, matakin na urbanization, da haihuwa kudi / mutuwa kudi, da gradation na yawan da shekaru da kuma ilimi.

d) kimiyya da fasaha dalilai - matakin fasahar da kuma} ir}, dukiyar ilimi kariya,

d) halitta dalilai - matakin damar yin amfani da albarkatun kasa, makamashi dako, kuma musamman da gurbacewar muhalli.

e) zamantakewa da al'adu dalilai - tsarin al'umma a zaman sharuddan, kasancewar da kuma ci gaban kayayyakin more rayuwa, al'ada, dabi'u, addini.

Domin Macro dalilai sun hada da masu amfani da kayayyakin, raw kayan kaya, da fafatawa a gasa, da kuma lamba shamaki masu sauraro.

Ta hanyar da bincike na da marketing yanayi na sha'anin bukatar da za a dauka a asusun a Bugu da kari ga muhalli dalilai, ƙungiya dalilai da kuma sha'anin damar.

Don bincika da marketing yanayi na sha'anin ba da mafi m kima na sha'anin a kasuwa, shi wajibi ne a gudanar da wadannan ayyukan:

- nazarin kowane rukuni na dalilai sayar yanayi, wajibi ne a yi la'akari da dukkan abubuwan da bukatar bayyana a cikin daki-daki, bada wani cikakken kima na kowane. Kada kawai saka da siga "kumbura" da kuma ba cikakken bayani concretized, ya nuna ta matakin da kuzarin kawo cikas.

- dogaro a kan damar da manufofin da sha'anin, shi wajibi ne don sanin ko da wani muhalli factor korau ko tabbatacce. Wannan shi ne, idan wani musamman factor taimaka wajen aiwatar da shirin kula da muhalli a raga tare da albarkatun samuwa ko, conversely, complicates aiwatar da tsare-tsaren.

- wajibi ne a samar da biyu sets muhalli dalilai - korau da kuma m, da nazarin su, ku shuɗe ba zuwa ga ƙarasawa da cewa, halin da ake ciki a kasuwa.

- a sakamakon, a kan tushen da kasuwar halin da ake ciki, wajibi ne a ayyana marketing damar, da kuma ba da shawara na musamman da matakan da za su sa shi yiwuwa a yi cikin raga na da sha'anin.

Marketing dama daga cikin sha'anin - wannan shi ne mafi daidai a cikin wani yanayin da ake ciki, marketing kokari, da wanda kamfanin iya samun wani m amfani. Wancan ne, shan la'akari kasuwar dama, manufofin da kungiyar da ta albarkatu, shi wajibi ne domin sanin da shugabanci na kasuwanci ayyukan.