Fayil analysis: definition, manufofin, hanyoyin, misalai.

Fayil analysis - sayar a karkashin wannan ra'ayi don fahimtar kayan aiki don taimaka ƙayyade da tattalin arziki matsayi na sha'anin, baratar da wasu zuba jari a daban-daban duniyoyin na aiki. A sakamakon bincike, "Musulunci" ko rage zuba jari a cikin filin da cewa ba su da riba, sabunta ko kara zuba jari a alamar sassan na kamfanin.

Manufar fayil bincike da aka dauke su mafi kyau shawarwari da dabarun da kamfanin da ta dace rarraba kudi.

Hanyar fayil bincike:

Mafi na kowa hanyoyin a filin - daban-daban matrices. Yadu amfani shida-matrix hanyoyin:

1) BCG - The dabara ne don nazarin kasuwa rabo da kuma ci gaban da sha'anin.

2) IPC - dace da sha'anin manufa da kuma core iyawa na kasuwanci ga yarda.

3) McKinsey - kima na kyawawa da kuma gasa na sha'anin kasuwar.

4) Shell - shi lasafta a kan tushen da kyawawa da masana'antu gasa

5) Ansofa - nazarin dabarun da ta applicability zuwa kasuwa da kuma kayayyakin.

6) ADL - tare da taimakon wannan matrix, wani bincike da kamfanin rayuwa hawan keke da kuma matsayi a kasuwa dangi zuwa da fafatawa a gasa.

Saukarwa.

A tsari ta hanyar da fayil bincike za a iya raba da dama turakun:

1) Definition na ƙungiyoyin

2) Selection na analysis Hanyar

3) Collection of bayanai, wanda aka bukaci a aiwatar da jawo sama da matrix

4) Construction na matrices

5) Development of wani sabon dabarun dogara ne a kan bincike.

A bayanin da aka tattara domin fayil analysis, sun hada da:

1) The jihar da kuma yiwuwar ci gaban masana'antu da cewa suna da hannu a aiwatar da kamfanin.

2) gasa na Enterprises

3) A rayuwa ta sake zagayowar mataki na rayuwa sake zagayowar.

4) A rabo daga kamfanin sassan a cikin kasuwar.

Fayil analysis samar da amsoshin tambayoyi game da m kamfanin. Wadannan sun hada da:

- Mene ne kamfanin ta gasa?

- Kamar yadda ya zuwa yanzu kamar yadda a daidaita tsarin rarraba samfurin a kasuwa?

- Abin da yake matsakaicin yawan kasuwanni iya rufe kamfanin a cikin shakka daga ayyukan?

- The rai sake zagayowar daga kowane dukkan aiki yankunan da kamfanin.

- samu daga cikin samfurin na abin da irin ne mafi wajaba a kansa?

- Wanne sassa na nan gaba halin kaka don rufe ko hažaka?

- Akwai darajan shi a nan gaba don kawo sabon kayayyakin zuwa kasuwa?

- Mene ne size of zuba jari, manufa a lokacin for wani samfurin kungiyar?

- Abin da ake samar da kasuwanci dabarun da ya kamata a aiwatar a nan gaba?

Bayan da bincike, za mu iya zana karshe cewa zai ci gaba da tasiri da ci gaban da kamfanin. Yana iya yanke shawarar sarrafa sha'anin, wato, a kan aiwatar da dabarun, a cikin abin da ake ci gaba da kawo tallatar sabon kayayyakin da kuma ayyuka. Diversification yana da dama subtypes:

Daure da kuma bukatuwa izuwa (conglomerate)

Shafi diversification, bi da bi, ne zuwa kashi da dama iri:

• Tsaye ne kuma baya da kuma gaba
• Takamaiman ayyukan fadada kewayon kayayyakin ko yanayin fadada yankunan.

Fayil analysis. Misali.

Kamfanin ke tsunduma a samar da kuma sayar da jariri abinci - Mixes, hatsi, puree, ruwan 'ya'yan itace.

Lokaci-lokaci, kamfanin da ake bukata don gano ko wannan ko wancan m kayayyakin a tsakanin masu amfani, ko shi wajibi ne mu kawo su tallatar da sababbin kayayyakin, abin da iri baby abinci iya kullum za a iya janye daga kasuwa saboda ƙananan bukatar, kamar yadda karfi da gasar a filin jariri abinci mai gina jiki. Don amsa dukkan wadannan tambayoyi da ya kamata su gudanar da fayil analysis.

Tara bayanai daga Stores cewa sayar baby kayayyakin abinci, riba da aka lasafta, kudin gasa, da sauransu. A sakamakon bincike ya bayyana cewa yara porridge m kamfanonin saye har da sauri, da kuma juices kamfanin a tambaya ya yi ba a bukatar. Domin na farko rukuni na kayayyakin bukatar marketing kyautata - sabon waje bayyanar kunshin, da dama dadin dandano, da sauransu. Production na biyu kungiyar shi ne mafi kyau ga dakatar a duk, ba ya zama a wata asara.